The Week of September 18 – 24
'ABC performs two-step with 'Dancing' and 'Grey’s Anatomy' topping the week

(September 28, 2006) ABC was able to give football a one-two punch and capture the top two spots on the list of 25 most popular shows among black households. “Dancing With the Stars” had 1.8 million homes for first place and “Grey’s Anatomy” pulled in 1.7 million for second.

In the battle of the sexes between favorite shows for women and men, guys had to settle for second and third place during the third week of September. "CSI: Miami" was CBS’ top performer in third place. NBC’s “Sunday Night Football” finished fourth with about 650,000 fewer black homes watching than the previous week.

The new CW network claimed only one show, “America’s Next Top Model,” on the Top 25. Overall, CBS was the big network winner with eight shows, ABC followed with seven, Fox had five, and NBC posted four. The total number of black households watching the the Top 25 was 32.7 million, an 11 percent increase over the previous week.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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