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CSE multicultural team provides full range of service for Atlanta Football Classic
(September 27, 2012) The 24th annual Bank of America Atlanta Football Classic, one of the nation's largest Historically Black Colleges and Universities football games, is taking place Saturday, Sept. 29 at 3:30 p.m. at the Georgia Dome in Atlanta. The multicultural team of Atlanta-based, full-service marketing agency CSE is leading the agency's cross-divisional efforts in the marketing, production and promotion for the event.
CSE's multicultural unit developed and is activating all marketing efforts for the game, which this year is pitting Southern University at Baton Rouge against Florida A&M University. CSE's Media Services unit is producing the game telecast to be seen live nationally on NBC Sports Network.
"The Bank of America Atlanta Football Classic is the premier African-American event in a city known for great achievements by prominent African-Americans" said Adrian Williams, director, multicultural for CSE. "Aligning with a prominent organization like the 100 Black Men of Atlanta, CSE has been able to drive awareness while also showcasing the rich tradition that Black College Football displays during the weekend."
CSE has also helped bring AT&T into the HBCU space and enhancing Coca-Cola's HBCU partnership by developing and activating multiple strategies to reach the black college consumer for both companies. This fall, CSE will lead the multicultural activation on behalf of AT&T at three HBCU homecoming games.
The Bank of America Atlanta Football Classic is presented by the 100 Black Men of Atlanta -- a volunteer community organization focused on education, empowerment and enrichment in African-American youth. The game represents the largest fundraiser for the group's Project Success program, which helps prepare Atlanta Public Schools' students to successfully graduate from high school and prepare them for post-secondary education.
The Atlanta Football Classic has a blue-chip roster of sponsors, including: AT&T, Abbott Laboratories, Atlanta Journal-Constitution, Coke Zero, Coors Light, Delta Air Lines, Georgia Power, Kia, MARTA, McDonalds, Toshiba, U.S. Army, and UPS join title sponsor Bank of America to make these events possible.
This year's Bank of America Atlanta Football Classic has presented a unique challenge: It is the first time in the event's nearly quarter-of-a-century history that one of the most popular marching bands, FAMU's Marching 100 will not be performing. Doug E. Fresh was enlisted to headline and emcee the halftime show, joined music legend Chaka Khan, Atlanta's own Future and the award-winning Southern University marching band. The one-of-a-kind halftime show will be themed "One Love. One Music. One Culture."
Bringing more than 100,000 visitors into the city, the Bank of America Atlanta Football Classic generates nearly $30 million in Georgia's economy each year and now has a permanent exhibit located in the Georgia Dome commemorating its success. To date the game has raised more than $3 million during the past six years to fund the organization's post-secondary preparation and tuition assistance program for at-risk youth, Project Success, and almost $6 million in contributions for the participating universities.
From more information about CSE and its full-range of services visit www.groupcse.com.
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