Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News launches Chicago business publication

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media



NBC owned stations launch new program to recruit diverse journalists

(September 26, 2011) NBC Owned Television Stations has announced the launch of two new development programs designed to attract aspiring young journalists from diverse backgrounds to news roles both on and off the air. The division kicked off its highly competitive News Associates program, welcoming 10 recent college graduates to news rooms at its 10 stations around the country, and introduced a new Reporter Training program, encouraging talented individuals to consider careers as television reporters.

"While our stations are among the best in the industry at reflecting the diversity of the markets we serve, we can always do better. One way to do that is to make sure we have a full pipeline of news talent ready for both on and off the air positions," said Valari Staab, President of the NBC Owned Television Stations. "We're excited about developing and investing in young journalists from diverse backgrounds who we hope will one day be news room managers and great reporters at our stations across the country."

Modeled after the successful NBC News program, the year-long News Associates curriculum is designed to attract recent college graduates from diverse backgrounds to careers as producers, editors and writers. The 10 participants, who were selected from thousands of applicants, began their orientation last week.

Throughout the year, the associates will learn first-hand the different news room roles and responsibilities, acquire editorial judgment, develop story-telling skills and gain experience both in the field and studio shooting footage and editing and writing stories. Each associate will be matched with a senior-level mentor at his or her assigned station who will help guide the associate throughout the year. At the end of the program, the real-world experience the associate gains will help position him or her for available entry-level news room jobs at the 10 NBC-owned stations.

In addition to the News Associates program, NBC Owned Television Stations is also introducing a new Reporter Training program aimed at developing talented young journalists from diverse backgrounds to become great television reporters. The station group will be recruiting for four positions one each at its Dallas-Fort Worth, Washington, D.C., Miami and San Diego stations to attract television or digital journalists early in their careers or experienced print journalists interested in transitioning to television as on-air reporters.

The program, which will start in January, will include a significant investment in training and coaching to equip the selected participants with the skills necessary to develop into successful television reporters. At the end of the program, the selected participants are expected to be prepared for reporter roles in NBC's 10-station group, including larger market stations like Los Angeles and New York.

Several organizations representing journalists from ethnically diverse backgrounds applauded the development programs.

"We salute NBC for taking the initiative to train talented students from diverse backgrounds in areas in which there is a significant lack of diversity," said Gregory Lee, Jr., President of the National Association of Black Journalists. "We hope that this is a long-term plan in preparing these budding students to become executive producers, general managers and lead anchors of the future."

"NAHJ applauds NBC for its investment in young, diverse talent," said Michele Salcedo, President of the National Association of Hispanic Journalists. "While these programs will not change the immediate need for more Latinos on or off camera, programs like the Reporter Training program and News Associate program provide the training and all-important mentoring to ensure journalists of color advance in their careers and give voice to communities that are growing in number, but are rarely heard."

"The Asian American Journalists Association is encouraged to see NBC setting an example for other news media by emphasizing the importance of promoting diverse hires who reflect our dynamic communities," said Doris Truong, President of the Asian American Journalists Association. "And our organization has active chapters in all the cities chosen for the Reporter Training program, so I hope the participants will reach out to our members locally for further mentoring and career support."

Both of these programs will enable NBC's 10 owned stations, where 40 percent of on-air talent and one-third of all news room staff are ethnically diverse, to continue the momentum on increasing diversity in all aspects of local news. More information on the News Associates program is available at under Early Career Programs and the four Reporter Training program positions will be posted at under NBC Owned Television Stations.

Go to Target Market News homepage

Nielsen, NNPA release report, 'The State of the African-American Consumer'

Black TV Ratings for Week of Sept. 12-18 NBC stays No.1 overall with black TV viewers thanks to NFL football

BMW picks Sanders\Wingo and Matlock agencies for multicultural assignments

TV One names Tonia Lee vice president of business operations & strategy

NAMIC names winners of Excellence in Multi-cultural Marketing Awards

Black Cable TV Ratings for Week of Sept. 5 - 11 Labor Day gives cable viewing a boost as Fall broadcast TV pulls viewers

Kevin McFall named CEO of professional network,

Black TV Ratings for Week of Sept. 5 - 11 Football games more than doubles the week's number of black TV viewers

BET Networks names Eddie Hill Senior Vice President, Consumer Marketing

BET's 'Sunday Best' finishes fourth season with a record-breaking audience

Click here for more recent news stories and our news archive

Return to top of page




228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2011 All rights reserved                                                                                                                                                                                                                             Supplier Services