GlobalHue brings new Jeep Liberty ad campaign to black, Hispanic car buyers

GlobalHue brings new Jeep Liberty ad campaign to black, Hispanic car buyers

(September 27, 2007) The all-new 2008 Jeep Liberty takes center stage in a new advertising campaign that builds on the brand's "Have Fun Out There" tagline. The new campaign launched nationally the week of Sept. 23 during the network premieres of "Law & Order SVU," "The Office," "New Amsterdam" and "Desperate Housewives."

"The Jeep brand has grown from three vehicles to seven in less than two years, but the DNA that has distinguished the brand for more than 66 years is still evident in the all-new Jeep Liberty," said John Plecha, Director -- Jeep Brand Marketing and Global Communications. "With off-road capability that is uniquely Jeep and new features, like the Sky Slider, which provides that open- air Jeep brand experience, the Liberty gives new meaning to 'Have Fun Out There.'"

The Liberty campaign will consist of traditional advertising on television and in print publications, but will reach beyond those mediums to connect with consumers in more unique ways reflective of their active lifestyle, such as online and events. In fact, the Jeep brand is spending more than a quarter of its media budget for the Liberty launch on interactive in order to broaden its reach.

The interactive elements include homepage ad placements on Yahoo, AOL and MSN, with contextual targeting on Google and Vibrant Media, and Behavioral Targeting on AOL, Google, MSN and Yahoo. Custom videos and content, such as a Virtual Test Drive developed by the editors of Motor Trend and Automobile, will also be used online as well as a video sponsorship of the Onion News Network. Other content integration will be present on TMZ.com and MSN Messenger via a Custom Jeep Liberty Agent.

In addition, the Jeep Liberty campaign will reach beyond the general market to the African American and Hispanic markets. The African American television and print campaign is called "Tai Chi," which highlights how the Liberty allows the consumer to escape his/her daily pressures and find peace of mind and environment. "Chasing the Sun" is the focus of the Hispanic campaign, which speaks to the consumer's desire to go anywhere and do anything, while working hard to achieve his/her dreams.

Television spots will air on BET and Telemundo. Print ads will be featured in publications such as Dub, Rides, Automundo, Black Enterprise, Maxim en Espanol, Ebony, Jet, People in Espanol, ESPN Deportes, Essence, Estylo and Latina.

GlobalHue, based in Southfield, Mich., handles multicultural advertising and marketing. BBDO Detroit, located in Troy, Mich., is the brand's agency of record. Cutwater, the San Francisco-based advertising agency that is part of the Omnicom entity, is the creative agency for the Jeep brand.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $719 Billion (2005) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing $110.2 bil. - Food $53.8 bil. - Cars/Trucks $28.7 bil. - Clothing $22.0 bil. - Health Care $17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2007 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	GlobalHue brings new Jeep Liberty ad campaign to black, Hispanic car buyers (September 27, 2007) The all-new 2008 Jeep Liberty takes center stage in a new advertising campaign that builds on the brand's "Have Fun Out There" tagline. The new campaign launched nationally the week of Sept. 23 during the network premieres of "Law & Order SVU," "The Office," "New Amsterdam" and "Desperate Housewives." "The Jeep brand has grown from three vehicles to seven in less than two years, but the DNA that has distinguished the brand for more than 66 years is still evident in the all-new Jeep Liberty," said John Plecha, Director -- Jeep Brand Marketing and Global Communications. "With off-road capability that is uniquely Jeep and new features, like the Sky Slider, which provides that open- air Jeep brand experience, the Liberty gives new meaning to 'Have Fun Out There.'" The Liberty campaign will consist of traditional advertising on television and in print publications, but will reach beyond those mediums to connect with consumers in more unique ways reflective of their active lifestyle, such as online and events. In fact, the Jeep brand is spending more than a quarter of its media budget for the Liberty launch on interactive in order to broaden its reach. The interactive elements include homepage ad placements on Yahoo, AOL and MSN, with contextual targeting on Google and Vibrant Media, and Behavioral Targeting on AOL, Google, MSN and Yahoo. Custom videos and content, such as a Virtual Test Drive developed by the editors of Motor Trend and Automobile, will also be used online as well as a video sponsorship of the Onion News Network. Other content integration will be present on TMZ.com and MSN Messenger via a Custom Jeep Liberty Agent. In addition, the Jeep Liberty campaign will reach beyond the general market to the African American and Hispanic markets. The African American television and print campaign is called "Tai Chi," which highlights how the Liberty allows the consumer to escape his/her daily pressures and find peace of mind and environment. "Chasing the Sun" is the focus of the Hispanic campaign, which speaks to the consumer's desire to go anywhere and do anything, while working hard to achieve his/her dreams. Television spots will air on BET and Telemundo. Print ads will be featured in publications such as Dub, Rides, Automundo, Black Enterprise, Maxim en Espanol, Ebony, Jet, People in Espanol, ESPN Deportes, Essence, Estylo and Latina. GlobalHue, based in Southfield, Mich., handles multicultural advertising and marketing. BBDO Detroit, located in Troy, Mich., is the brand's agency of record. Cutwater, the San Francisco-based advertising agency that is part of the Omnicom entity, is the creative agency for the Jeep brand. Go to Target Market News homepage	13th Edition Now Available New Buying Power report shows more spending by black consumers on 'necessities' Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that... Story continued... _________________________________________________________________________________________ The African-American Book Publishing Authority Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. 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