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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
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© 2007 by
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‘House of Payne’ takes four of the top five spots; Disney still most-watched network
(September
27, 2007) “House of Payne” demonstrated it drawing power with black
households during the third week of September by claiming over a million
for all four of its TBS airings. The Tyler Perry comedy totaled more than
11.8 million viewers for the week. Only ESPN’s “Monday Night Football”
prevented a “Payne” sweep of the top of the chart.Disney continued to be the most popular network with black cable viewers by placing seven shows on the top 25. USA followed with five, TBS had four, and BET claimed three spots.
The total number of homes watching the top 25, according to Nielsen Media Research, was 18.3 million, for a 17 percent increase over the previous week.
Top 25 Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
HOUSE OF PAYNE |
TBS |
18.0 |
1,677 |
|
2 |
HOUSE OF PAYNE |
TBS |
18.1 |
1,631 |
|
3 |
HOUSE OF PAYNE |
TBS |
17.0 |
1,594 |
|
4 |
NFL REGULAR SEASON |
ESPN |
16.2 |
1,493 |
|
5 |
HOUSE OF PAYNE |
TBS |
15.1 |
1,368 |
|
6 |
MOVIE, USA |
USA |
8.1 |
700 |
|
7 |
S HANNAH MONTANA |
DISNEY |
7.9 |
623 |
|
8 |
MOVIE, USA |
USA |
7.5 |
610 |
|
9 |
WWE ENTERTAINMENT |
USA |
6.3 |
596 |
|
10 |
HOLES |
DISNEY |
6.9 |
595 |
|
11 |
WWE ENTERTAINMENT |
USA |
6.0 |
587 |
|
12 |
CNN SPEC.INVEST. UNIT |
CNN |
6.9 |
578 |
|
13 |
LAW & ORDER |
TNT |
6.1 |
553 |
|
14 |
LAW & ORDER: SVU |
USA |
6.6 |
535 |
|
15 |
FREAKY FRIDAY (2003) |
DISNEY |
6.6 |
534 |
|
16 |
S CORY IN THE HOUSE |
DISNEY |
6.1 |
498 |
|
17 |
ACCESS GRANTED |
BET |
5.3 |
477 |
|
18 |
FUTURAMA |
ADULT SWIM |
5.2 |
477 |
|
19 |
HELL DATE |
BET |
5.3 |
475 |
|
20 |
LAW & ORDER |
TNT |
5.5 |
474 |
|
21 |
ADV OF SHARK BOY & LAVA G |
DISNEY |
5.0 |
469 |
|
22 |
D.L. HUGHLEY: UNAPOLOGETIC |
HBO |
5.3 |
468 |
|
23 |
S SUITE LIFE OF ZACK&CODY |
DISNEY |
5.7 |
453 |
|
24 |
HELL DATE |
BET |
4.9 |
451 |
|
25 |
S CORY IN THE HOUSE |
DISNEY |
6.0 |
448 |
Source: Nielsen Media Research. Number of
homes
shown in thousands (1,000 = 1 million). Representing
more than 13.45 million television households in the
U.S., the African-American television audience is the
largest minority segment in Nielsen measurement samples.
All times eastern.
13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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