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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
The TRUE ad
agency expands into the South with new Nashville office
(September 26, 2006) The TRUE Agency has announced the grand opening of
its new Nashville, Tennessee office at Cummins Station in downtown
Nashville. The move to Nashville comes amid the relocation of TRUE’s
“charter” client, Nissan North America, and the firm's strategic outlook
on the advertising market and opportunities in the South.
Nashville will be the TRUE’s Agency’s third office in addition to New York
and Los Angeles. The agency, which specializes in general market,
transcultural, black and Latino campaigns, recently marked its fourth year
in business. The agency defines transcultural as transcending cultural
“We see Nashville as a natural extension of our national growth strategy,”
said TRUE CEO and co-founder, Richard A. Wayner. “The South is one of the
fastest growing regions of the country and we hope to be working with new
clients in the region in the near future."
To staff the Nashville office, TRUE has hired Robert “Bob” FitzPatrick,
who will serve as account director, responsible for the day-to-day account
management and coordination of Nissan, in addition to new business
outreach across Tennessee and the South.
Bob, a Tennessee native, joins TRUE with 20 years of auto and advertising
experience and outstanding credentials having worked at Campbell-Ewald,
one of the country’s top regional auto marketers in Illinois, Michigan and
Tennessee, working closely with Chevrolet. Previously, he was also a
marketing executive with Templar Communications, Bozell/FCB Worldwide,
FitzPatrick Advertising and Tombras Advertising. Bob has a graduate
degree from UCLA, Graduate School of Theatre, Film & Television and an
undergraduate degree from West Virginia University.
TRUE’s Nashville address is 209 10th Avenue South, Suite 447; phone number
is (615) 514-3111.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
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