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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

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The TRUE ad agency expands into the South with new Nashville office

(September 26, 2006) The TRUE Agency has announced the grand opening of its new Nashville, Tennessee office at Cummins Station in downtown Nashville. The move to Nashville comes amid the relocation of TRUE’s “charter” client, Nissan North America, and the firm's strategic outlook on the advertising market and opportunities in the South.

Nashville will be the TRUE’s Agency’s third office in addition to New York and Los Angeles. The agency, which specializes in general market, transcultural, black and Latino campaigns, recently marked its fourth year in business. The agency defines transcultural as transcending cultural boundaries. 

“We see Nashville as a natural extension of our national growth strategy,” said TRUE CEO and co-founder, Richard A. Wayner. “The South is one of the fastest growing regions of the country and we hope to be working with new clients in the region in the near future."

To staff the Nashville office, TRUE has hired Robert “Bob” FitzPatrick, who will serve as account director, responsible for the day-to-day account management and coordination of Nissan, in addition to new business outreach across Tennessee and the South. 

Bob, a Tennessee native, joins TRUE with 20 years of auto and advertising experience and outstanding credentials having worked at Campbell-Ewald, one of the country’s top regional auto marketers in Illinois, Michigan and Tennessee, working closely with Chevrolet. Previously, he was also a marketing executive with Templar Communications, Bozell/FCB Worldwide, FitzPatrick Advertising and Tombras Advertising.  Bob has a graduate degree from UCLA, Graduate School of Theatre, Film & Television and an undergraduate degree from West Virginia University.

TRUE’s Nashville address is 209 10th Avenue South, Suite 447; phone number is (615) 514-3111.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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