The TRUE ad agency expands into the South with new Nashville office

(September 26, 2006) The TRUE Agency has announced the grand opening of its new Nashville, Tennessee office at Cummins Station in downtown Nashville. The move to Nashville comes amid the relocation of TRUE’s “charter” client, Nissan North America, and the firm's strategic outlook on the advertising market and opportunities in the South.

Nashville will be the TRUE’s Agency’s third office in addition to New York and Los Angeles. The agency, which specializes in general market, transcultural, black and Latino campaigns, recently marked its fourth year in business. The agency defines transcultural as transcending cultural boundaries. 

“We see Nashville as a natural extension of our national growth strategy,” said TRUE CEO and co-founder, Richard A. Wayner. “The South is one of the fastest growing regions of the country and we hope to be working with new clients in the region in the near future."

To staff the Nashville office, TRUE has hired Robert “Bob” FitzPatrick, who will serve as account director, responsible for the day-to-day account management and coordination of Nissan, in addition to new business outreach across Tennessee and the South. 

Bob, a Tennessee native, joins TRUE with 20 years of auto and advertising experience and outstanding credentials having worked at Campbell-Ewald, one of the country’s top regional auto marketers in Illinois, Michigan and Tennessee, working closely with Chevrolet. Previously, he was also a marketing executive with Templar Communications, Bozell/FCB Worldwide, FitzPatrick Advertising and Tombras Advertising.  Bob has a graduate degree from UCLA, Graduate School of Theatre, Film & Television and an undergraduate degree from West Virginia University.

TRUE’s Nashville address is 209 10th Avenue South, Suite 447; phone number is (615) 514-3111.

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