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The Word Network alleges racial discrimination by Sirius Satellite Radio (Sept. 26, 2005) The Word Network, a mainstream media broadcaster for African-American ministries and gospel music, sued Sirius Satellite Radio today, alleging racial discrimination and breach of contract over its decision to cancel their contract. Sirius dropped The Word Network from its programming in mid-September despite backing from members of Congress, African-American religious leaders, and tens of thousands of listeners and other interested Americans. "We did not want to file suit, but Sirius gave us no choice," said Lewis Gibbs, The Word Network's vice president of operations, in a statement. "We were dropped without warning and when pressed as to why, Sirius said ratings were poor. However, Sirius refused to say what the ratings were or if others with supposedly similar ratings were also unceremoniously dropped. We feel that was a pretext for racial and religious discrimination, and neither we nor our supporters will stand for it The suit alleges that The Word Network was the only programming on Sirius that combined religious programming and ministry to an African-American audience, and Sirius does not now carry, and has no plans to carry, programming similar to it on its satellite. Sirius was therefore, the suit alleges, "motivated by racial and religious discrimination when it refused to renew its contract." Go to Target Market News homepage |
11th Annual Edition Available 'Buying Power' report reveals surge by black households for consumer electronics Despite
tighter economic times, African-American households are significantly
increasing their expenditures on consumer electronics for the home,
according to the newest edition of The Buying Power of Black America
report. In many categories such as video games, televisions, CD players,
cable TV service and sound equipment, black households are spending more
on average than their white counterparts. According to the 103-page report, black households had $656 billion in earned income in 2003, an increase of 3.9% over the $631 earned in 2002. Read more and see the latest expenditure figures for black consumers SUBSCRIBE TODAY! ![]() The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! ![]() The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more! |