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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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© 2007 by
Target Market News Inc.
All rights reserved
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Fox’s ‘K-Ville’ has good debut showing; CBS and Fox share top network billing
(September
25, 2007) The first of TV’s newest offerings to score big with black
households is the Fox network’s police drama, “K-Ville.” The crime drama
set in New Orleans pulled a 12.3 share and 1.6 million households in its
premiere. Combined with the encore airing, the Monday show starring
Anthony Anderson attracted nearly 2.7 million black homes. Thanks in part to “K-Ville,” Fox improved its overall performance on the top 25 most popular shows with black viewers and shared the week’s top network honors with CBS. Both had eight entries on the chart. NBC had five shows, followed by CW’s three and ABC’s single winner.
The total number of black households watching the top 25 shows for the third week of September, according to Nielsen Media Research, was 26.9 million. That represents a 22 percent increase over the previous week’s
total of 22 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | Rating | No. of Homes
|
1 |
SUNDAY NIGHT FOOTBALL |
NBC |
15.4 |
2.096 |
|
2 |
K-VILLE |
FOX |
12.3 |
1.685 |
|
3 |
SUN NIGHT NFL PRE-KICK |
NBC |
11.2 |
1.534 |
|
4 |
WITHOUT A TRACE |
CBS |
9.2 |
1.253 |
|
5 |
THE OT |
FOX |
9.1 |
1.245 |
|
6 |
SHARK |
CBS |
8.9 |
1.217 |
|
7 |
FOOTBALL NITE AMER |
NBC |
8.9 |
1.211 |
|
8 |
CSI |
CBS |
8.1 |
1.099 |
|
9 |
COLD CASE |
CBS |
7.4 |
1.011 |
|
10 |
K-VILLE ENCORE SP-9/18 9P |
FOX |
7.4 |
1.009 |
|
11 |
AMERICA'S NEXT TOP MODEL |
CW |
7.3 |
.993 |
|
12 |
FAMILY GUY |
FOX |
7.3 |
.990 |
|
13 |
AMW: AMER FIGHTS BACK |
FOX |
7.1 |
.970 |
|
14 |
CSI: MIAMI |
CBS |
7.0 |
.949 |
|
15 |
DON'T FORGET THE LYRICS |
FOX |
7.0 |
.958 |
|
16 |
SIMPSONS |
FOX |
7.0 |
.962 |
|
17 |
DEAL OR NO DEAL-MON |
NBC |
7.0 |
.956 |
|
18 |
PRISON BREAK |
FOX |
6.9 |
.943 |
|
19 |
CSI: NY |
CBS |
6.7 |
.913 |
|
20 |
LAW AND ORDER:SVU |
NBC |
6.4 |
.874 |
|
21 |
SURVIVOR: CHINA - SPL |
CBS |
6.0 |
.825 |
|
22 |
60 MINUTES |
CBS |
6.0 |
.824 |
|
23 |
JUST FOR LAUGHS-TU 8PM |
ABC |
5.9 |
.800 |
|
24 |
THE GAME |
CW |
5.8 |
.796 |
|
25 |
GIRLFRIENDS |
CW |
5.8 |
.787 |
Source: Nielsen
Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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