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Confidence Survey shows blacks still optimistic on job status, purchases

(Sept. 26, 2005) The Target Market News/NiaOnline Consumer Confidence Survey for August recorded growing optimism among black households about their current job status and making major purchases.

In the survey taken prior to Hurricane Katrina striking the Gulf region, almost two-thirds of both black and white respondents said they felt they would continue in their current jobs for the next 90 days.

Blacks differed from whites, however, when asked about future big-ticket purchases. While 30 percent of blacks said they will make such a buy in the next 90 days, only 14 percent of whites said they would do so. The rate of blacks who intend to make major purchases has grown five percent since May, while the rate for whites as dropped three percent during the same period. The rate of whites who said no about making major purchases grew five percent between May and August.

”Black optimism about making big-ticket purchases—which consistently outpaces that of whites—rose again in August after dipping in July,” observed Cheryl Mayberry McKissack, president and CEO of Nia Enterprises. “Meanwhile, whites' outlook dropped two percentage points after remaining steady throughout the summer.”

"The trends shown in these numbers reflect a stark difference between the attitudes of black and white consumers,” said Ken Smikle, president of Target Market News. “Black consumers are demonstrating their optimism by holding on to plans to make major purchases, while whites are expressing increasing pessimism in their intentions.”

The latest Target Market News/NiaOnline Black Consumer Confidence Survey was conducted in August 2005 by Chicago-based Nia Enterprises, LLC through its NiaOnline Quick Response survey service (www.niaonline.com). All respondents to the survey were members of NiaOnline.com's Consumer Advisory Panel, which reaches over 125,000. The results are based on responses from 391 black respondents and 466 white respondents.

How do you feel about your job status for the
next 90 days?

BLACKS           May        June     July    Aug
Will be in            69%         69%      72%   71%
current job

May not be in     31%         31%      28%    29%
current job

WHITES            May        June     July    Aug
Will be in            71%         70%      73%   73%
current job

May not be in     29%         30%      27%    27%
current job

--------------------------------
Do you think you'll buy a big-ticket item in the next 90 days?

BLACKS          May      June      July     Aug
Yes                  25%       29%      26%     30%
No                    51%       55%      53%     52%
Not sure           24%      15%       21%    18%

WHITES
Yes            17%      16%      16%      14%
No              58%      60%       59%      63%
Not sure     25%      24%       25%     23%

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $656 Billion (2003) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 145.2 bil. - Food 56.5 bil. - Cars/Trucks 32.6 bil. - Clothing 23.0 bil. - Health Care 18.0 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS Confidence Survey shows blacks still optimistic on job status, purchases (Sept. 26, 2005) The Target Market News/NiaOnline Consumer Confidence Survey for August recorded growing optimism among black households about their current job status and making major purchases. In the survey taken prior to Hurricane Katrina striking the Gulf region, almost two-thirds of both black and white respondents said they felt they would continue in their current jobs for the next 90 days. Blacks differed from whites, however, when asked about future big-ticket purchases. While 30 percent of blacks said they will make such a buy in the next 90 days, only 14 percent of whites said they would do so. The rate of blacks who intend to make major purchases has grown five percent since May, while the rate for whites as dropped three percent during the same period. The rate of whites who said no about making major purchases grew five percent between May and August. ”Black optimism about making big-ticket purchases—which consistently outpaces that of whites—rose again in August after dipping in July,” observed Cheryl Mayberry McKissack, president and CEO of Nia Enterprises. “Meanwhile, whites' outlook dropped two percentage points after remaining steady throughout the summer.” "The trends shown in these numbers reflect a stark difference between the attitudes of black and white consumers,” said Ken Smikle, president of Target Market News. “Black consumers are demonstrating their optimism by holding on to plans to make major purchases, while whites are expressing increasing pessimism in their intentions.” The latest Target Market News/NiaOnline Black Consumer Confidence Survey was conducted in August 2005 by Chicago-based Nia Enterprises, LLC through its NiaOnline Quick Response survey service (www.niaonline.com). All respondents to the survey were members of NiaOnline.com's Consumer Advisory Panel, which reaches over 125,000. The results are based on responses from 391 black respondents and 466 white respondents. How do you feel about your job status for the next 90 days? BLACKS May June July Aug Will be in 69% 69% 72% 71% current job May not be in 31% 31% 28% 29% current job WHITES May June July Aug Will be in 71% 70% 73% 73% current job May not be in 29% 30% 27% 27% current job -------------------------------- Do you think you'll buy a big-ticket item in the next 90 days? BLACKS May June July Aug Yes 25% 29% 26% 30% No 51% 55% 53% 52% Not sure 24% 15% 21% 18% WHITES Yes 17% 16% 16% 14% No 58% 60% 59% 63% Not sure 25% 24% 25% 23% Go to Target Market News homepage	11th Annual Edition Available 'Buying Power' report reveals surge by black households for consumer electronics Despite tighter economic times, African-American households are significantly increasing their expenditures on consumer electronics for the home, according to the newest edition of The Buying Power of Black America report. In many categories such as video games, televisions, CD players, cable TV service and sound equipment, black households are spending more on average than their white counterparts. According to the 103-page report, black households had $656 billion in earned income in 2003, an increase of 3.9% over the $631 earned in 2002. Read more and see the latest expenditure figures for black consumers SUBSCRIBE TODAY! 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