Black TV Ratings for Week of Sept. 12-18, 2011

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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
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New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...
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Black TV Ratings for Week of Sept. 12-18
NBC stays No.1 overall with black TV viewers thanks to popularity of NFL football

(September 22, 2011) CBS pulled off a No.1 victory on the Top 25 chart of most watched shows in black households with its Sunday night NFL match-up. More than six million tuned and provided a solid lead-in for 60 Minutes.

But the title of most watched network of the week in black homes was NBC, thanks also to the NFL. It had 17 million viewers for seven shows. CBS was second with 15.6 million for 11 programs on the chart. ABC was a distant third, attracting only 3.6 million for four shows.

Total viewing for the Top 25 shows dropped nearly 17 percent to 39.1 million, according to Nielsen data.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1	CBS NFL NATIONAL	CBS	31.5	16.7	6,282
2	SUNDAY NIGHT FOOTBALL	NBC	24.9	13.4	5,048
3	SUNDAY NIGHT NFL PRE-KICK	NBC	18.8	10.2	3,835
4	FOOTBALL NT AMERICA PT 3	NBC	14.3	7.6	2,866
5	FOOTBALL NT AMERICA PT 2	NBC	9.3	4.8	1,803
6	60 MINUTES	CBS	7.4	3.8	1,444
7	AMERICA'S GOT TALENT-WED	NBC	6.9	3.5	1,335
8	SAT NIGHT FOOTBALL	ABC	6.6	3.5	1,331
9	AMERICA'S GOT TALENT-TUE	NBC	6.3	3.3	1,236
10	NCIS: LOS ANGELES 10P SP	CBS	6.0	3.0	1,138
11	NCIS: LOS ANGELES	CBS	5.5	2.6	989
12	NCIS	CBS	5.5	2.5	956
13	HELL'S KITCHEN-MON 9P	FOX	5.4	2.7	1,008
14	CSI: MIAMI	CBS	5.1	2.7	1,018
15	UP ALL NIGHT 9/14	NBC	4.9	2.5	945
16	COUNTDOWN-EMMYS '11 9/18	FOX	4.8	2.5	934
17	CSI: NY	CBS	4.6	2.0	771
18	EMMY AWARDS	FOX	4.6	2.3	868
19	ABC NEWS SPECIAL-9/13	ABC	4.4	2.1	774
20	THE GOOD WIFE	CBS	4.4	2.2	828
21	BLUE BLOODS	CBS	4.3	2.0	749
22	20/20-FRI	ABC	4.1	1.9	718
23	WIPEOUT-TUES	ABC	4.1	2.2	824
24	THE GOOD WIFE-SUN. SP	CBS	4.1	2.1	785
25	THE MENTALIST	CBS	4.1	1.9	711

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

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