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Target Market News launches Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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BMW picks Sanders\Wingo and Matlock agencies for multicultural assignments

(September 20, 2011) BMW of North America today announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.

Matlock Advertising and Public Relations in Atlanta, GA will retain the BMW account and continue its long history with the company in its current capacity.  BMW has added Ramona in New York City to also serve BMW in its diversity marketing efforts. Ramona is a division of MDC's Kirshenbaum Bond Senecal + partners (kbs+p), who was recently named lead creative agency for BMW USA.

"Both of these agencies bring a unique set of strengths to the table that will compliment BMW," said Dan Creed, Vice President, Marketing, BMW of North America. "We are looking forward to working with our talented roster of agencies as we continue rolling out our strong product offensive."

Sanders\Wingo Advertising in Austin, TX has been appointed to support all the diversity marketing activities for MINI USA. 

"MINI's customer base is becoming increasingly diverse as our vehicle lineup expands, and Sanders\Wingo Advertising clearly understands the multicultural audiences that are key for us," said Jim McDowell, Vice President MINI USA. "As we continue to grow the brand, Sanders\Wingo's impressive capabilities in the areas of strategic planning and market research within multicultural segments will be crucial for increasing awareness of MINI's distinctive design, "go-kart handling" and extremely high level of customization."


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