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AG Interactive, Def Jam launch Def Connect mobile phone video channel

(Sept. 22, 2005) AG Interactive, the new media subsidiary of American Greetings Corporation and Def Jam Enterprises, today announced Def Connect. The service offers six channels of exclusive, made-for-mobile video content including Comedy, Poetry, Ride With Funkmaster Flex, Entertainers Classic Rucker Park, Ralph McDaniel's Video Music Box, and History Makers.

Def Connect considers itself the most comprehensive Hip Hop video service available for mobile platforms today. AG Interactive and Def Jam Enterprises created hundreds of hours of new video content through exclusive partnerships in media and entertainment, dramatically expanding its Def Jam Mobile portfolio.

"AG Interactive provides the widest range of mobile content to consumers worldwide through the most extensive distribution channels including mobile, instant messenger, and online," stated Bryan Biniak, senior vice president, AG Interactive.

"With Def Connect, we're providing original programming to both entertain as well as merchandise Def Jam Mobile's market-leading portfolio of mobile personalization, games, news, and messaging products."

"The hip hop lifestyle has proven to be a global financial powerhouse," stated Russell Simmons (above), CEO, Rush Communications. "The launch of Def Jam Mobile represents more than music. It represents the entire hip hop lifestyle including games, film, television, video, comedy, sports, fashion, and news."

Def Connect will be distributed through carriers globally on a subscription and pay-per-view basis, launching first on O2 in the United Kingdom. Def Connect takes advantage of the proliferation of rapidly expanding wireless networks which enable consumers to access media and entertainment.

Def Connect will provide new episodes for its six channels on a weekly basis, keeping the content fresh and providing something new for hip hops fans to look forward to.

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Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $656 Billion (2003) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 145.2 bil. - Food 56.5 bil. - Cars/Trucks 32.6 bil. - Clothing 23.0 bil. - Health Care 18.0 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS AG Interactive, Def Jam launch Def Connect mobile phone video channel (Sept. 22, 2005) AG Interactive, the new media subsidiary of American Greetings Corporation and Def Jam Enterprises, today announced Def Connect. The service offers six channels of exclusive, made-for-mobile video content including Comedy, Poetry, Ride With Funkmaster Flex, Entertainers Classic Rucker Park, Ralph McDaniel's Video Music Box, and History Makers. Def Connect considers itself the most comprehensive Hip Hop video service available for mobile platforms today. AG Interactive and Def Jam Enterprises created hundreds of hours of new video content through exclusive partnerships in media and entertainment, dramatically expanding its Def Jam Mobile portfolio. "AG Interactive provides the widest range of mobile content to consumers worldwide through the most extensive distribution channels including mobile, instant messenger, and online," stated Bryan Biniak, senior vice president, AG Interactive. "With Def Connect, we're providing original programming to both entertain as well as merchandise Def Jam Mobile's market-leading portfolio of mobile personalization, games, news, and messaging products." "The hip hop lifestyle has proven to be a global financial powerhouse," stated Russell Simmons (above), CEO, Rush Communications. "The launch of Def Jam Mobile represents more than music. It represents the entire hip hop lifestyle including games, film, television, video, comedy, sports, fashion, and news." Def Connect will be distributed through carriers globally on a subscription and pay-per-view basis, launching first on O2 in the United Kingdom. Def Connect takes advantage of the proliferation of rapidly expanding wireless networks which enable consumers to access media and entertainment. Def Connect will provide new episodes for its six channels on a weekly basis, keeping the content fresh and providing something new for hip hops fans to look forward to. Go to Target Market News homepage	11th Annual Edition Available 'Buying Power' report reveals surge by black households for consumer electronics Despite tighter economic times, African-American households are significantly increasing their expenditures on consumer electronics for the home, according to the newest edition of The Buying Power of Black America report. In many categories such as video games, televisions, CD players, cable TV service and sound equipment, black households are spending more on average than their white counterparts. According to the 103-page report, black households had $656 billion in earned income in 2003, an increase of 3.9% over the $631 earned in 2002. Read more and see the latest expenditure figures for black consumers SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more!