The Week of September 11 – 17
'Sunday Night Football' wins again with 'Dancing' on its heels

(September 20, 2006) The NFL’s "Sunday Night Football" continues to give NBC a new competitive advantage with black TV viewers on a night that once belonged to ABC. The peacock took the number one spot on the list of top 25 primetime over-the-air shows for the second week of September. The game was the only broadcast to top two million homes.

ABC is posing a serious challenge with “Dancing With The Stars.” The reality competition captured second and third place on the week’s chart, and the week’s two broadcasts posted 1.8 and 1.5 million black households respectively. CBS’ “Survivor,” with its teams divided by race, made the list with 921,000 black homes tuning in. The overall network winner was a tie, with Fox and CBS placing seven shows. NBC followed with six, while ABC had five. UPN was a no-show as it faced its last week before the CW replaces it.

The total number of black households watching the top 25 shows, according to Nielsen Media Research, was 29.5 million.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.

Go to Target Market News homepage

 

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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