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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
of September 11 – 17
'Sunday Night Football' wins again
with 'Dancing' on its heels
20, 2006) The NFL’s "Sunday Night Football" continues to give NBC a new
competitive advantage with black TV viewers on a night that once belonged
to ABC. The peacock took the number one spot on the list of top 25
primetime over-the-air shows for the second week of September. The game
was the only broadcast to top two million homes.
ABC is posing a serious challenge with “Dancing With The Stars.” The
reality competition captured second and third place on the week’s chart,
and the week’s two broadcasts posted 1.8 and 1.5 million black households
respectively. CBS’ “Survivor,” with its teams divided by race, made the
list with 921,000 black homes tuning in. The overall network winner was a
tie, with Fox and CBS placing seven shows. NBC followed with six, while
ABC had five. UPN was a no-show as it faced its last week before the CW
The total number of black households watching the top 25 shows, according
to Nielsen Media Research, was 29.5 million.
Top 25 Over-The-Air Shows in Black Households
Rank | Program | Network | Rating | # of Homes
Source: Nielsen Media Research
Number of homes
shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
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