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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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Poll: 93% think
new agency agreements won't solve ad industry’s diversity problem
Repondents cite need for pressure from clients
By Meredith Deliso
(September 17, 2006) Nintey-three percent of respondents to Ad Age's
poll about the new diversity hiring agreement signed by 11 ad agencies
with the New York Commission on Human Rights say the agreements will not
bridge Madison Avenue's diversity divide. Only 7% of respondents thought
it was a solution or at least a beginning.
Respondents comments expressed a negative view of the round of
agreements that may enable top agency executives to avoid testifying at
public hearings on the issue originally scheduled for later this month.
"Lasting, meaningful change will only come about when agency management
leads that change voluntarily, and that doesn't seem to be on the
immediate horizon," said Mark Robinson, managing partner at S/R
Chris Lyons, a freelance illustrator, thinks more needs to be done about
diversity in schools: "Let's get more minorities enrolled in good design
and advertising schools and take advantage of diverse experiences and
Others feel the demand needs to come from clients. "Agencies respond
to client needs and demands," said Stacey Manley, management supervisor at
Carol H. Williams Advertising. "Clients, then, must be clear about the
need for their advertising to reflect the dynamics of a changing consumer
There were respondents that did see the agreements as a first step. "This
needed to happen, and as diverse as our consumers are, it plays well for
creative issues with all products," said Shari Greer, account executive
for Total Traffic Network.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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