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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

TV Ratings for Week of Sept. 10 - 16
It's a repeat of last week with NBC and NFL on top; CBS is again top network

(September 18, 2007) Viewers are settling into their habits for the fall season, and the usual suspects are coming out on top. NFL Sunday Night Football gave NBC first and second place on the list of the 25 most popular shows in black households. CBS took third through fifth place. Things may get shook up next week as the premieres of new shows come on line.

With nine shows on the chart, CBS easily took the week’s top network honors. NBC and Fox tied for second place with five shows each. NBC had four and ABC two.

The total number of black households watching the top 25 shows was 22.05 million, according to Nielsen Media Research. That’s a 10 percent drop from the previous week’s total.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1

SUN NIGHT FOOTBALL

NBC

12.8

1.752

2

SUN NIGHT NFL PRE-KICK

NBC

8.9

1.217

3

60 MINUTES

CBS

8.0

1.093

4

WITHOUT A TRACE

CBS

7.7

1.053

5

CSI: NY

CBS

7.5

1.021

6

FOOTBALL NT AMERICA

NBC

7.3

.998

7

THE GAME

CW

6.7

.920

8

AMW: AMERI FIGHTS BACK

FOX

6.7

.913

9

SHARK

CBS

6.4

.874

10

GIRLFRIENDS

CW

6.4

.875

11

CSI: MIAMI

CBS

6.3

.860

12

EVERYBODY HATES CHRIS- MON

CW

6.0

.825

13

FRI NIGHT SMACKDOWN

CW

5.7

.782

14

CSI

CBS

5.6

.765

15

HOUSE

FOX

5.6

.764

16

JUST FOR LAUGHS

ABC

5.5

.754

17

JUST FOR LAUGHS-TU 8PM

ABC

5.5

.754

18

BIG BROTHER 8-TUE

CBS

5.5

.747

19

COLD CASE

CBS

5.5

.749

20

EVERYBODY HATES CHRIS

CW

5.5

.753

21

LAW AND ORDER:SVU

NBC

5.5

.755

22

EMMY AWARDS

FOX

5.4

.737

23

BIG BROTHER 8-SUN

CBS

5.2

.707

24

PRISON BREAK SP-9/10 9P

FOX

5.2

.704

25

COPS 2

FOX

5.0

.681

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

Go to Target Market News homepage

 


   
Interep Presents
Ninth Annual
Power of Urban Radio

A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio

September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal


Save the Date!    

For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
sherman_kizart@interep.com
www.powerofurbanradio.com


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13th Edition Now Available 

New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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The African-American
Book Publishing Authority


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