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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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228 S. Wabash Ave.
Chicago, IL 60604
With Radio One buy,
urban radio landscape in Cincinnati changes again
By Rick Bird
(September 18, 2006) A new Cincinnati radio station launches next week
with some familiar call letters. Therein lies a complicated story of major
corporate radio deals and clever engineering feats.
Radio One, owner of hip-hop WIZF-FM (101.1) and talker WDBZ-FM (The Buzz
1230), has bought the intellectual property (essentially the call letters)
of "jammin' oldies" station WMOJ-FM (94.9), from Cumulus Media.
Cumulus also owns soft rocker WRRM-FM (Warm 98) and country station WYGY-FM
Radio One plans to use the MOJO call letters on its new Cincinnati station
that will launch at midnight Thursday at 100.3 FM.
"Basically we bought our competition," said Rick Porter, Radio One
regional vice president. "It's going to be an urban adult contemporary
Earlier this year Radio One, the largest black-owned radio chain,
purchased Connersville, Ind., station WIFE-FM (100.3), which did not reach
the Cincinnati market. But Radio One engineers and FCC lawyers figured out
how to make that work. Radio One got permission to move the station's
tower, transmitter and license to Norwood. Two months ago its WIZF changed
frequencies from 100.9 to 101.1 and that made it technically possible,
Porter said, for the new station to be heard throughout Greater Cincinnati
at 100.3 FM. The signal is currently dark until the Thursday launch.
Radio One had been planning to launch the station for months as an urban
adult contemporary format, which would compete to some extent with MOJO.
In just the past three weeks, Cumulus and Radio One officials opened
"It was a nice situation for us," Porter said. "We were going to launch
the station and the opportunity came up from Cumulus to acquire the MOJO
call letters and to shift it into what we wanted to do."
Porter said the current "jammin' oldies" format will evolve over the next
month to target 25-54-year-old African-American women with such acts as
Luther Vandross, Tony Braxton, Lionel Richie and Alicia Keys replacing
older artists like Stevie Wonder, Marvin Gaye and the Bee Gees.
"The model for Radio One in about every market we are in is to have a
hip-hop station and an urban adult contemporary station," Porter said.
"So, now we have it here in Cincinnati with the benefit of established
call letters and an audience that's already there."
Meanwhile, Cumulus officials are mum on what their plans are for the
current MOJO frequency, saying there will be an announcement soon. Radio
insiders speculate Cumulus may move country station Star 96.5 to the 94.9
MOJO frequency since it is a much stronger signal and could more
effectively compete in the tri-state region with heritage country station
As for possible new formats for Cumulus' vacant frequency, speculation
ranges from smooth jazz to adult alternative.
Porter said it's likely the syndicated "Tom Joyner Show," owned by Radio
One and heard currently on The Buzz, will move to the new MOJO. That would
open up the possibility of The Buzz launching a locally-based morning
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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