HOME  |   STATS  |   PUBLICATIONS  |   REGISTER  CONTACT US  SEARCH  


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
2006 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

With Radio One buy, urban radio landscape in Cincinnati changes again

By Rick Bird
Cincinnati Post
(September 18, 2006) A new Cincinnati radio station launches next week with some familiar call letters. Therein lies a complicated story of major corporate radio deals and clever engineering feats.

Radio One, owner of hip-hop WIZF-FM (101.1) and talker WDBZ-FM (The Buzz 1230), has bought the intellectual property (essentially the call letters) of "jammin' oldies" station WMOJ-FM (94.9), from Cumulus Media.

Cumulus also owns soft rocker WRRM-FM (Warm 98) and country station WYGY-FM (Star 96.5).

Radio One plans to use the MOJO call letters on its new Cincinnati station that will launch at midnight Thursday at 100.3 FM.

"Basically we bought our competition," said Rick Porter, Radio One regional vice president. "It's going to be an urban adult contemporary station."

Earlier this year Radio One, the largest black-owned radio chain, purchased Connersville, Ind., station WIFE-FM (100.3), which did not reach the Cincinnati market. But Radio One engineers and FCC lawyers figured out how to make that work. Radio One got permission to move the station's tower, transmitter and license to Norwood. Two months ago its WIZF changed frequencies from 100.9 to 101.1 and that made it technically possible, Porter said, for the new station to be heard throughout Greater Cincinnati at 100.3 FM. The signal is currently dark until the Thursday launch.

Radio One had been planning to launch the station for months as an urban adult contemporary format, which would compete to some extent with MOJO. In just the past three weeks, Cumulus and Radio One officials opened talks.

"It was a nice situation for us," Porter said. "We were going to launch the station and the opportunity came up from Cumulus to acquire the MOJO call letters and to shift it into what we wanted to do."

Porter said the current "jammin' oldies" format will evolve over the next month to target 25-54-year-old African-American women with such acts as Luther Vandross, Tony Braxton, Lionel Richie and Alicia Keys replacing older artists like Stevie Wonder, Marvin Gaye and the Bee Gees.

"The model for Radio One in about every market we are in is to have a hip-hop station and an urban adult contemporary station," Porter said. "So, now we have it here in Cincinnati with the benefit of established call letters and an audience that's already there."

Meanwhile, Cumulus officials are mum on what their plans are for the current MOJO frequency, saying there will be an announcement soon. Radio insiders speculate Cumulus may move country station Star 96.5 to the 94.9 MOJO frequency since it is a much stronger signal and could more effectively compete in the tri-state region with heritage country station WUBE-FM (B105).

As for possible new formats for Cumulus' vacant frequency, speculation ranges from smooth jazz to adult alternative.

Porter said it's likely the syndicated "Tom Joyner Show," owned by Radio One and heard currently on The Buzz, will move to the new MOJO. That would open up the possibility of The Buzz launching a locally-based morning show.


Go to Target Market News homepage

 


Click here to read more

________________________

The African-American
Book Publishing Authority


Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author events, publications, conferences, shows and exhibits.
Want this issue? Get it with your new subscription.
Click Here

________________________


________________________


 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news