TV One passes 40 million households marks with new system launches

(September 17, 2007) TV One has surpassed the 40-million household subscriber mark, reaching 40 million households faster than any other recently launched network.

According to the Sept. 2007 Nielsen universe estimates, the entertainment and lifestyle network for African American adults that launched three and a half years ago is now available in more than 40.6 million U.S. households. TV One launched on January 19, 2004 in 2.2 million households.

Recent TV One launches include Bright House Networks' system in Orlando, FL, Cox Cable in Omaha, NE and RCN in Chicago.

"At a time when distributors are very selective about launching linear networks, we applaud our distribution partners for recognizing the quality and value in TV One and the service it provides to the underserved adult African American audience," said TV One Executive Vice President of Affiliate Sales and Marketing Brad Samuels.

"With TV One, we offer distributors a quality entertainment and lifestyle channel for adult African Americans, but we also are working with operators to create non-linear and broadband content that can help them market new products to the African American audience, who can be voracious consumers of all types of media content," Samuels added.

Launched in January 2004, TV One (www.tvoneonline.com) serves more than 40.6 million households (Nielsen Sept. 2007 estimate), offering a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music designed to entertain, inform and inspire a diverse audience of adult African American viewers.


Go to Target Market News homepage

 

   
Interep Presents
Ninth Annual
Power of Urban Radio

A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio

September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal

Save the Date!    

For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
sherman_kizart@interep.com
www.powerofurbanradio.com

_________________________________________________________________________________________

 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news