HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Queen Latifah debuts her daytime talk show with record-setting ratings

(September 17, 2013) Queen Latifah returned to daytime television on Monday with ratings so strong that they actually made history. The syndicated talk show premiered with audience figures that made it highest-rated talk show premiere since Dr. Oz bowed in 2009.

"The Queen Latifah Show" attracted a strong 1.7 households rating and a 5 share, That represented double- and triple-digit increases over the same time period a year ago in a number of major markets. Among women 25-54, the show measured a .9 rating, and averaged an 80 percent increase in the time period from a year ago.

Clearly things have changed for the new Queen of talk since her earlier foray into the daytime TV battlefield. Her first attempt at the genre ran from just September 1999 to August 2001. Latifah, then in her 30s, lacked the comfort and experience she's demonstrating now.

She can also draw confidence from being backed by executive producer Will Smith's Overbrook Entertainment, Sony Pictures TV and her own Flavor Unit production company.

The show is getting a heavy dose of stardom for its premiere week, with Will Smith, his up and coming singer star daughter Willow Smith, actor John Travolta, Jamie Foxx and Sharon Stone, among others, appearing in its debut week.

"The Queen Latifah Show" is being carried by the CBS owned and operated stations, and airs nationally in 56 Nielsen metered markets.


Go to Target Market News homepage


RECENT STORIES
Black Cable TV Ratings for Week August 5 - 11 VH1 hits the trifecta on cable Top 25, and edges out BET for most watched network

Bounce TV begins production on original scripted sitcom, 'My Crazed Roommate'

D.L. Hughley signs with REACH Media to host syndicated afternoon drive radio show

Black TV Ratings for Week of August 5- 11 CBS captures half of the Top 25 viewers as network TV plods through summer

John Legend signed as brand ambassador for high-end audio products company

Moguldom Media creates Website to encourage business relationships in Africa

EBONY special issue features celebrity fathers with their sons in hoodies on cover

Two Omnicom agencies join forces to launch new multicultural advertising agency

Black Cable TV Ratings for Week July 29 - Aug. 4 VH1's 'Hit The Floor' grows its lead to take the No.1 spot on the week's Top 25

Memorial service set for veteran advertising executive Bill Sharp in Chicago

Black TV Ratings for Week of July 29 - Aug. 4 NBC's pre-season football knocks CBS out of the week's No.1 position

Visit Oakland picks Carol H. Williams Advertising for the destination's rebranding

Click here for more recent news stories and our news archive

 

 

















 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services