Queen Latifah debuts her daytime talk show with record-setting ratings
17, 2013) Queen Latifah returned to daytime television on Monday with
ratings so strong that they actually made history. The syndicated talk
show premiered with audience figures that made it highest-rated talk
show premiere since Dr. Oz bowed in 2009.
"The Queen Latifah Show" attracted a strong 1.7 households rating and a
5 share, That represented double- and triple-digit increases over the
same time period a year ago in a number of major markets. Among women
25-54, the show measured a .9 rating, and averaged an 80 percent
increase in the time period from a year ago.
Clearly things have changed for the new Queen of talk since her earlier
foray into the daytime TV battlefield. Her first attempt at the genre
ran from just September 1999 to August 2001. Latifah, then in her 30s,
lacked the comfort and experience she's demonstrating now.
She can also draw confidence from being backed by executive producer
Will Smith's Overbrook Entertainment, Sony Pictures TV and her own
Flavor Unit production company.
The show is getting a heavy dose of stardom for its premiere week, with
Will Smith, his up and coming singer star daughter Willow Smith, actor
John Travolta, Jamie Foxx and Sharon Stone, among others, appearing in
its debut week.
"The Queen Latifah Show" is being carried by the CBS owned and operated
stations, and airs nationally in 56 Nielsen metered markets.
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