Search the Archives of Target Market News


Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Coalition of Black, Hispanic broadcasters air strong opposition to Senate Video Bill

(September 12, 2014) The members of Four coalition have sent individual letters to congressional leadership  opposing the passage of proposed video reform legislation known as the Satellite Television Access and Viewer Rights Act (STAVRA).

The National Black Religious Broadcasters (NBRB), The Hispanic Institute (THI) and the National Association of Black Owned Broadcasters (NABOB), highlighted their respective concerns with the "Local Choice" components of the legislation, which would transition all local broadcast TV channels to an la carte menu on cable and satellite TV systems for subscribers to choose from.

The following are excerpts from the each of the Coalition member letters to Congress urging them to vote against the "Local Choice" components of STAVRA.

James L. Winston, Executive Director (pictured), NABOB, wrote: "Without widely-available programming geared toward minority communities, it would be even more difficult for Americans to tune in and educate themselves with ideas or cultures they may not encounter on a daily basis. In order for diverse programming to thrive in America, bills like 'Local Choice' must not become law."

Reverend Sheldon Williams, President, NBRB, wrote: "Faith-based broadcasters -- especially broadcasters of color -- depend greatly on the basic tier to reach key audiences, regardless of socioeconomic status. At its very heart, the pending Local Choice proposal strips local television from the basic tier of programming that is vital, needed and wanted by television viewers all across the country. And it does so at a higher cost to consumers -- many of them the consumers we serve."

Gus West, President, THI, wrote: "Studies have shown that under an a la carte model, minority ownership and diversity programming do not survive and monthly cable bills rise rapidly, costing consumers. This is a concern for our organization and the Latino community we represent. For years we have fought for inclusion only to find legislative proposals that threaten to undermine this progress."

The National Black Religious Broadcasters (NBRB) is a national coalition of over 10,000 black religious broadcasters throughout the country who utilize broadcast and cable television, the internet and radio to host their ministries and spread the gospel according to our Lord and Savior, Jesus Christ.

Go to Target Market News homepage

McDonald's 11th annual 365Black Awards to air August 10th on BET's CENTRIC channel

The 14th Power of Urban Radio Forum to be held in Washington Oct. 2nd

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

SOURCE360 Expo, a multi-venue event, opens in downtown Brooklyn Sept. 19 -21

Black Cable TV Ratings for Week of July 21 - 27 Summer cable viewing by black households gives boost to all networks

Nexstar to sell another TV station to a black-owned broadcasting company

NAACP forms partnership with Dunkin' Brands to increase black-owned franchises

Pamela Culpepper, former PepsiCo SVP, joins Golin agency in newly created post

Black TV Ratings for Week of July 21 - 27 'Extant' continues to draw black TV audiences to CBS' summer line-up

Africa Channel to launch morning show that will air live in Africa and U.S.

Valerie Gammon, veteran entertainment and TV exec, to head Miramar complex

African American TV & Video Summit, first targeted TV conference, coming July 21st

Pamela El named to new position of Chief Marketing Officer for the NBA

Andre Harrell is named to new position of Vice Chairman of REVOLT TV

Nielsen report: Blacks more likely than Whites to watch video on demand

Black Cable TV Ratings for Week June 23 - 29 BET Awards week's No.1 cable show, VH1 most watched cable net in black homes

20th anniversary ESSENCE Festival largest ever with more than 550,000 attendees

PUSH conference ends with expanded commitment to pursue diversity in tech firms

Click here for more recent news stories and our news archive



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved                                                                                                                                                                                                                          Supplier Services