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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

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E. Morris Communications announces promotion of long-time staff members

(September 14, 2006) The Chicago-based E. Morris Communications, Inc. (EMC) recently announced the promotion of several of its senior staff members.

Deborah Easton was promoted from creative supervisor to associate creative director. Ms. Easton joined EMC in 1996 and has developed outstanding and award-winning creative for a number of clients, past and present, including Hefty, Oldsmobile, American Family Insurance and more recently, Tyson Foods. 

Andre Fair was promoted from controller to vice president, controller. Mr. Fair joined EMC in May of 1997 as an accountant, and rapidly and adeptly demonstrated skills to multi-task in all areas of the agency’s operations. 

Sheila Gordon was promoted from director to vice president of human resources. Ms. Gordon joined EMC in September of 2000 as the agency’s HR Manager and quickly established herself as knowledgeable and well respected in her field.  She is a valued member of the agency’s management team and makes contributions in all areas of its operations. In June, she was featured in Who’s Who in Black Chicago, the nation’s largest directory targeted to influential and affluent African Americans, which highlights significant achievements African Americans have contributed to America.  

Mr. Fair and Ms. Gordon are now EMC’s youngest vice presidents, and the agency seeks to continue to grow and develop its entire staff for long-tenured careers in advertising and communications.

“I have always worked hard to make EMC be a place where people are happy to come and work each day,” said Chairman and CEO Eugene Morris. “EMC has a wealth of talented individuals that embody the spirit of teamwork, innovation and excellence that seek to deliver the best work for our clients. I appreciate the years of service each employee continues to invest in the agency.”

EMC is a full service agency that provides integrated marketing communications services to multicultural markets, with emphasis on the African-American consumer segment.  The 18-year-old agency has a client roster that includes Wal-Mart Stores, Inc., Tyson Foods, American Family Insurance and the Illinois Department of Transportation.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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