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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
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Chicago, IL 60604
The Week of September 4 – 10
Viewers are back from summer
vacation, kicking football into usual top spot
14, 2006) It’s after Labor Day, and black households, like the rest of
America, are returning to some of their usual viewing habits. Basically
everything football offered during the first week of September made the
list of top 25 shows for black viewers, and NBC was the beneficiary. The
network’s Sunday night and Thursday night games were No. 1 and No. 2
respectively, with both attracting more than two million homes. NBC posted
nine shows on the list.
But Fox edged out NBC as the overall winner by claiming ten programs among
the top 25. Black viewers waiting on the new CW network to begin its
season flocked to their Fox favorites like “House.” CBS and ABC both had
three shows on the chart.
The total number of homes watching the top 25, according to Nielsen Media
Research, was 29.8 million. That’s a nearly 30 percent increase over the
previous week’s total – a sure sign that summer’s over.
Over-The-Air Shows in Black Households
Rank | Program | Network | Rating | # of Homes
Nielsen Media Research
Number of homes
shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
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