The Week of September 4 – 10
Viewers are back from summer vacation, kicking football into usual top spot

(September 14, 2006) It’s after Labor Day, and black households, like the rest of America, are returning to some of their usual viewing habits. Basically everything football offered during the first week of September made the list of top 25 shows for black viewers, and NBC was the beneficiary. The network’s Sunday night and Thursday night games were No. 1 and No. 2 respectively, with both attracting more than two million homes. NBC posted nine shows on the list.

But Fox edged out NBC as the overall winner by claiming ten programs among the top 25. Black viewers waiting on the new CW network to begin its season flocked to their Fox favorites like “House.” CBS and ABC both had three shows on the chart.

The total number of homes watching the top 25, according to Nielsen Media Research, was 29.8 million. That’s a nearly 30 percent increase over the previous week’s total – a sure sign that summer’s over.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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