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Essence announces initiative for families affected by Hurricane Katrina

(Sept. 14, 2005) Essence Communications Inc. today announced the creation of The Essence Initiative for Families: Rebuilding Lives in the Aftermath of Hurricane Katrina, along with a $250,000 contribution to African-American-led churches and community organizations in the affected regions.

The Initiative, funded in conjunction with Essence's parent company, Time Warner Inc., was announced by ECI president Michelle Ebanks. It is designed to provide immediate relief and long-term recovery for displaced African-American residents in the Gulf Coast region, who have been disproportionately affected by the devastation.

The first recipients that will benefit from the Initiative include the Urban League of Greater New Orleans; Houston Area Urban League; NAACP-Houston; Urban League of Greater Dallas and North Central Texas; Greater Alexandria Economic Development Authority, Alexandria, Louisiana; Greater St. Matthew Baptist Church, Houston; Household of Faith Family Worship Church International, New Orleans; Mount Hebron Missionary Baptist Church, Garland, Texas; Wheeler Avenue Baptist Church, Houston; and New Deliverance Church, Inc., Houston.

"Essence is deeply saddened by this immense catastrophe," said Ebanks. "The Initiative was created to support churches and community organizations that are on the front lines helping those whose lives have been devastated."

"Now more than ever, triage among government, business and communities is needed," said Essence editorial director Susan L. Taylor. "We must work through our churches and community organizations to secure our people and help them start a new life. This is the proud tradition of African-Americans."

Essence says it will announce other assistance plans in the weeks and months ahead.

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