season of 'Finding Your Roots' gets support, original content from Ford
12, 2014) Ford has joined forces with Public Television to bring the
second season of Finding Your Roots with Henry Louis Gates, Jr. back
this season. The 10-part series finds Henry Louis Gates, Jr. continuing
on his quest to -- as he puts it -- "get into the DNA of American
culture." By weaving a group of celebrity stories together, each episode
takes viewers on a journey through layers of ancestral history,
uncovering familial secrets.
"This is one of the most fascinating ways history is uncovered, a true
example of the significance our past plays in where we are today," said
Shawn Thompson, manager, Ford Multicultural Marketing. "The role
Professor Gates is undertaking to show how all Americans are connected
is something we -- as a company -- can stand by. Ford is thrilled to be
a part of this project."
Each hour-long episode will highlight three celebrity guests bound
together by an intimate, sometimes hidden link. With the help of a team
of genealogists, Gates travels thousands of years into the past to
discover the origins of today's game changers.
In addition, each episode will feature a 30-second spot that looks back
at the history of Henry Ford and his visionary, family-owned company.
For Gates, one of Henry Ford's lasting contributions was his willingness
to pay a fair wage to African American workers employed in his
factories, which led Southern sharecroppers to Detroit as part of the
early 20th century's great migration.
As part of Ford's support, the Ford brand has created an original
digital content series that will launch on YouTube on Tuesday, Sept. 23.
The 10-part series will highlight individual user stories as the
featured guests share the impact their family history has had on their
lives. In addition, Ford and THIRTEEN, the flagship station of PBS, will
team up on a live online screening and chat on Sunday, Sept. 21, whereby
fans of the program will have the chance to interact and receive
behind-the-scenes access to the premier episode in a real-time
As Ford gears up for the airing of the first episode of the show, Gates
will join journalist Ed Gordon on the stage for a live Q&A session tied
to the program and a book signing at the 9th Biennial Awards for
Excellence Legacy Dinner, which takes place at the Charles H. Wright
Museum of African American History in Detroit. Gates will be the
featured guest during the program on Saturday, Sept. 20 and will share
with attendees a sneak peek of the first episode of the program.
"Our collaboration with THIRTEEN on this program is rooted in our shared
commitment to empower, as well as our goals as a company to go further
when it comes to not only our products, but our communities," said
Thompson. "We are very excited about the airing of the first episode,
and the opportunity we have to share a slice of Ford's rich history with
the viewers of this award-winning program."
Finding Your Roots with Henry Louis Gates, Jr. kicks off Tuesday, Sept.
23 at 8 p.m. ET and will run until Tuesday, Nov. 25. Viewers can join
the social conversation throughout the program by using hashtag #MyFordRoots
Go to Target Market News homepage
RECENT NEWS STORIES
McDonald's 11th annual 365Black Awards to air August
10th on BET's CENTRIC channel
The 14th Power of Urban Radio Forum to be held in
Washington Oct. 2nd
Cheryl Boone Isaacs re-elected for second term as
president of Motion Picture Academy
Amy DuBois Barnett named Executive Editor for new
ESPN African-American website
NABOB issues statement supporting announced purchase
of WEVV by black owner
SOURCE360 Expo, a multi-venue event, opens in
downtown Brooklyn Sept. 19 -21
Black Cable TV Ratings for Week of July 21 - 27
Summer cable viewing by black households gives boost to all networks
Nexstar to sell another TV station to a black-owned
NAACP forms partnership with Dunkin' Brands to
increase black-owned franchises
Pamela Culpepper, former PepsiCo SVP, joins Golin
agency in newly created post
Black TV Ratings for Week of July 21 - 27 'Extant'
continues to draw black TV audiences to CBS' summer line-up
Africa Channel to launch morning show that will air
live in Africa and U.S.
Valerie Gammon, veteran entertainment and TV exec,
to head Miramar complex
African American TV &
Video Summit, first targeted TV conference, coming July 21st
Pamela El named to new position of Chief Marketing
Officer for the NBA
Andre Harrell is named to new position of Vice
Chairman of REVOLT TV
Nielsen report: Blacks more likely than Whites to
watch video on demand
Black Cable TV Ratings for Week June 23 - 29 BET
Awards week's No.1 cable show, VH1 most watched cable net in black homes
20th anniversary ESSENCE Festival largest ever with
more than 550,000 attendees
PUSH conference ends with expanded commitment to
pursue diversity in tech firms
Click here for
more recent news stories and our news archive