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Target Market News launches Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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NABOB/Power of Urban Radio Forum gets keynote from McDonald's Neil Golden

(September 12, 2011) Neil Golden, Senior Vice President and Chief Marketing Officer for McDonald's USA, will deliver the keynote address for the 11th Power of Urban Radio Forum hosted by Kizart Media Partners in partnership with the National Association of Black Owned Broadcasters (NABOB) on Thursday, September 22, 2011 at the Madison Hotel in Washington D.C. The event coincides with the 41st Annual Legislative Conference of the Congressional Black Caucus Foundation.  

Gordon is responsible for leading, developing and executing fully integrated marketing plans to drive and sustain long-term growth for McDonald's core U.S. business, inclusive of expanding strategic partnerships internally, with franchisees and suppliers.  As a 21-year veteran of McDonald's, Golden's keynote address will present how McDonald's has built its exceptional African-American marketing and media model and the strategic importance of the African-American consumer market. 

The PURF/NABOB forum will offer a stellar line-up of CEOs and global marketers. Included are executives from Kraft Foods, AARP, General Motors, Boost Mobile, CNN, and General Mills who will discuss how they utilize urban radio to achieve goals and objectives.
 
The PURF/NABOB agenda also includes three key sessions; The National Marketers Session, The Media Agency Session and The Global Media and CEO Session. "We have designed a compelling forum for the nation's leading marketing executives to discuss the importance of the African American market and the role of Urban Radio," said Sherman Kizart, Managing Director, Kizart Media Partners.

"Golden's participation at this year's Power of Urban Radio Symposium, is a unique opportunity to have a key decision-maker present from a distinguished company that I believe has set a global standard when it comes to African-American marketing and the role that Urban Radio plays tactically, " Kizart added.
 
The Power of Urban Radio Forum brings together radio executives and the country's leading national marketers with their advertising and media agency partners.  PURF/NABOB registration is only $150 for members and $275 for non-members. Go to www.nabob.org to register or call 202-463-8970.
 
 Kizart Media Partners is a sales and marketing consulting firm that is strategically sound, tactically sharp and uniquely positioned to enhance alliances for its client partners and generate greater sales through broadcast, print and new media.


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