TV Ratings for Week of Sept. 3 - 9
NBC and NFL run 1-2-3 route on top shows of the week; CBS is the network winner

(September 11, 2007) The fall season is just around the corner, and that can only mean one thing. Are you ready for some football? In black households, the answer was clearly yes as the season’s opening week contest on NBC attracted two million homes. In fact, gridiron programs took the first five spots on the top 25 most popular shows, and seven of the top 10.

The run away winning network for the first week of September was CBS, which posted nine shows on the top 25 list – none of them game-related. NBC and Fox tied for second with seven shows each. ABC and the CW both posted one each.

The total number of black households watching the top 25 shows of the week, according to Nielsen Media Research, was 24.7 million.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1	SUN NIGHT FOOTBALL	NBC	15.4	2.097
2	NFL THURSDAY SPECIAL	NBC	14.5	1.984
3	NFL THURSDAY PRE-KICK	NBC	10.0	1.363
4	THE OT	FOX	9.5	1.292
5	SUN NIGHT NFL PRE-KICK	NBC	9.4	1.280
6	AMW: AMERICA FIGHTS BACK	FOX	7.8	1.069
7	WITHOUT A TRACE	CBS	7.5	1.029
8	FOOTBALL NITE AMERICA PT 3	NBC	7.5	1.029
9	CSI: NY	CBS	7.2	.978
10	NFL OPENING KICK-OFF SHOW	NBC	6.6	.897
11	COPS 2	FOX	6.2	.853
12	FAMILY GUY-SUN 9:30P	FOX	6.1	.828
13	CSI	CBS	6.0	.824
14	NCIS	CBS	6.0	.824
15	DATELINE-WED	NBC	5.9	.805
16	FAMILY GUY	FOX	5.8	.798
17	SIMPSONS	FOX	5.8	.797
18	WORLD NEWS TONIGHT	ABC	5.7	.773
19	SIMPSONS-SUN 8:30P	FOX	5.6	.761
20	CRIMINAL MINDS	CBS	5.5	.749
21	POWER OF TEN - TUE	CBS	5.5	.752
22	BIG BROTHER 8-TUE	CBS	5.4	.737
23	CSI: MIAMI-SPC	CBS	5.4	.741
24	60 MINUTES	CBS	5.4	.735
25	GIRLFRIENDS-9/3	CW	5.4	.739

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

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Interep Presents
Ninth Annual
Power of Urban Radio

A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio

September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal

Save the Date!    

For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
sherman_kizart@interep.com
www.powerofurbanradio.com

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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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