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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
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Chicago, IL 60604
IMAGES USA reports the
addition of three new clients, three staff appointments
6, 2006) IMAGES USA, a full-service multicultural marketing communications
agency, hits a triple as it experiences significant third quarter growth.
IMAGES added three new clients, three new team members and three notable
Signing three new clients, Papa Johns, Gallo Wines and Cardinal Health,
has enabled IMAGES to make three strategic additions to its leadership and
staff ranks. Wanda Mosely and Celia Cody have been hired as senior account
supervisors and Danielle Ghent, account executive.
“I am pleased to announce we are having a record breaking third quarter,”
said Robert “Bob” McNeil (above). “We’ve grown immensely in the past year
simply because we Start with Commitment, Deliver with Quality and Finish
with Success. We are on target to deliver ROI that outpaces the
competition. Securing this caliber of experience and talent is a testament
to the solid performance of the entire IMAGES team.”
The agency’s accomplishments are illustrated in the work IMAGES provides
for clients and partners. In May, IMAGES launched Wachovia’s first
national African-American television commercial, “I’m with Wachovia,”
featuring Dr. Ramona Houston.
For Amtrak, IMAGES developed and implemented a “Kids Ride Free” campaign,
which increased both revenue and rider-ship by 301% and 222% respectively
over the prior year.
Also, the agency partnered with BBDO Atlanta to win the Georgia Lottery
account. Recently, IMAGES produced Hispanic radio for the Double Draw and
Texas Hold ‘Em Poker games.
Wanda Mosley, Senior Account Supervisor, brings more than 10 years of
marketing and event experience to IMAGES USA. She is also an accomplished
journalist having worked for the Atlanta Journal Constitution and The
Dallas Morning News. Prior to her tenure at IMAGES USA, Wanda worked with
a variety of brands in industries as diverse as automotive,
pharmaceutical, and beverage.
While at US Concepts, she worked with spirits clients Diageo (Baileys,
Crown Royal, Jose Cuervo, Tanqueray, Smirnoff, Johnnie Walker, Guinness
and Red Stripe), and Schiefelin & Somerset (Hennessy, Moet, and Grand
Marnier). At IMAGES, Wanda will be working with Gallo Wines and Jack
Daniels.Celia Cody/Senior Account Supervisor
Celia Cody is a bilingual, multicultural marketing specialist with over 10
years experience in various entertainment industries (advertising &
promotions, broadcast & cable television music). Her past experiences
include managing accounts and promotions for The Home Depot, Cingular
Wireless, Latina Magazine, Chase Home Finance, MasterCard, Nissan and Old
Navy. At IMAGES, Celia will offer strategic support and over deliver
against Cardinal Health’s, Folgers’ and Wachovia’s business objectives.
Danielle Ghent, Account Executive, joins the agency with over five years
of account management experience. Previously, Danielle served as a
marketing research assistant for Nielsen Media Research where she prepared
and coordinated national reports and custom studies, managed contract
processing and designed graphics for external/internal newswire,
presentations and events. At IMAGES, Danielle will be working with BBDO on
the GA Lottery account.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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