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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

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IMAGES USA reports the addition of three new clients, three staff appointments

(September 6, 2006) IMAGES USA, a full-service multicultural marketing communications agency, hits a triple as it experiences significant third quarter growth. IMAGES added three new clients, three new team members and three notable client highlights.

Signing three new clients, Papa Johns, Gallo Wines and Cardinal Health, has enabled IMAGES to make three strategic additions to its leadership and staff ranks. Wanda Mosely and Celia Cody have been hired as senior account supervisors and Danielle Ghent, account executive.

“I am pleased to announce we are having a record breaking third quarter,” said Robert “Bob” McNeil (above). “We’ve grown immensely in the past year simply because we Start with Commitment, Deliver with Quality and Finish with Success. We are on target to deliver ROI that outpaces the competition. Securing this caliber of experience and talent is a testament to the solid performance of the entire IMAGES team.”

The agency’s accomplishments are illustrated in the work IMAGES provides for clients and partners. In May, IMAGES launched Wachovia’s first national African-American television commercial, “I’m with Wachovia,” featuring Dr. Ramona Houston.

For Amtrak, IMAGES developed and implemented a “Kids Ride Free” campaign, which increased both revenue and rider-ship by 301% and 222% respectively over the prior year.

Also, the agency partnered with BBDO Atlanta to win the Georgia Lottery account. Recently, IMAGES produced Hispanic radio for the Double Draw and Texas Hold ‘Em Poker games.

Wanda Mosley, Senior Account Supervisor, brings more than 10 years of marketing and event experience to IMAGES USA.  She is also an accomplished journalist having worked for the Atlanta Journal Constitution and The Dallas Morning News. Prior to her tenure at IMAGES USA, Wanda worked with a variety of brands in industries as diverse as automotive, pharmaceutical, and beverage. 

While at US Concepts, she worked with spirits clients Diageo (Baileys, Crown Royal, Jose Cuervo, Tanqueray, Smirnoff, Johnnie Walker, Guinness and Red Stripe), and Schiefelin & Somerset (Hennessy, Moet, and Grand Marnier). At IMAGES, Wanda will be working with Gallo Wines and Jack Daniels.Celia Cody/Senior Account Supervisor

Celia Cody is a bilingual, multicultural marketing specialist with over 10 years experience in various entertainment industries (advertising & promotions, broadcast & cable television music). Her past experiences include managing accounts and promotions for The Home Depot, Cingular Wireless, Latina Magazine, Chase Home Finance, MasterCard, Nissan and Old Navy. At IMAGES, Celia will offer strategic support and over deliver against Cardinal Health’s, Folgers’ and Wachovia’s business objectives.

Danielle Ghent, Account Executive, joins the agency with over five years of account management experience. Previously, Danielle served as a marketing research assistant for Nielsen Media Research where she prepared and coordinated national reports and custom studies, managed contract processing and designed graphics for external/internal newswire, presentations and events. At IMAGES, Danielle will be working with BBDO on the GA Lottery account.

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued



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