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The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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NBA MVP Derrick Rose becomes equity partner, spokesperson for Giordano's chain

(September 10, 2012) Chicago's biggest name in basketball and the city's most beloved maker of Chicago-style stuffed pizza announced today a first-of-its-kind partnership that is expected to be a slam-dunk among sports and culinary fans alike.  Lifelong Chicagoan and Bull's MVP point guard Derrick Rose has teamed up with Giordano's Famous Stuffed Pizza as an equity owner and new national spokesperson of the legendary pizza company.

A staple among Chicagoans and visitors since 1974, Giordano's is sold at 40 Chicago-area restaurants and shipped coast-to-coast online at Beginning later this month, the pro basketball star will begin appearing in Giordano's advertising, consumer promotions and charitable efforts as the company broadens its national profile and expands its menu offerings to enhance the overall consumer experience. 

Led by Richard Levy, Chicago-based private equity firm Victory Park Capital Advisors LLC acquired Giordano's in late 2011 as the company began a wide scale re-introduction of the iconic brand. Through this new relationship, Rose will play an active role in helping bring the legendary Giordano's experience to even more consumers as the company plans to launch an expansive new menu later this fall featuring a wide variety of stuffed and thin crust pizzas, as well as inventive new salads, sandwiches, pastas and desserts.

"Derrick Rose is indisputably the best player in basketball today and we're honored to now call him a part of our team," said Yorgo Koutsogiorgas, President and CEO of Giordano's. "Our customers have been telling us for decades that we're the best stuffed pizza in the world and we just scored another great win for Chicago by adding Derrick Rose to our lineup. He's really looking forward to helping us grow this great company."

The partnership makes Rose the first nationally-recognized athlete and celebrity spokesperson to align with the iconic pizza company in its nearly 40-year history.

"I'm proud to call Chicago my hometown and I've grown up with my family eating Giordano's pizza," said Derrick Rose. "I've always loved Giordano's, so this was a uniquely personal opportunity for me."

The Bulls' currently have a corporate deal with pizza competitor DiGiorno, meaning Giordano's will not be able to incorporate the Bulls trademark as part of the ad campaign.

In addition to various promotions featuring Rose, throughout the year, sports fans might even get a chance to spot the MVP around town at one of Giordano's Chicagoland locations. Rose plans to visit the various restaurants and, of course, order up his favorite varieties that feature the very best, fresh ingredients.

"I've always been a big fan of their stuffed pizzas," said Rose. "I'm working right now on my own signature pizza that we plan to introduce very soon. I'm actually pretty good in the kitchen."

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