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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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SoftSheen-Carson recruits actress Tracee Ellis Ross on new product line

(September 10, 2012) Actress Tracee Ellis Ross has teamed up with SoftSheen-Carson Laboratories, the #1 ethnic haircare brand, to expand the Optimum Salon Haircare line and launch a new versatile product collection boasting a unique combination of botanical oils with multiple uses and benefits. The Optimum Salon Haircare Miracle Oil collection includes 6-IN-1 Miracle Oil, Miracle Oil Hair Moisturizer and Miracle Oil Hair Creme.

"We continue to make products that will enhance the beauty and health of the hair for a wide variety of hairstyles and textures," stated Mezei Jefferson, Education Director for SoftSheen-Carson during the presentation. "With the surging use of hair oils, we are extremely proud to introduce our new Miracle Oil Collection to the Optimum Salon Haircare portfolio. Miracle Oil is so diverse and effective it can easily replace up to 6 of your current staple beauty products."

As part of the Optimum Salon Haircare Miracle Oil launch, actress and tastemaker Tracee Ellis Ross and celebrity hairstylist Chuck Amos debuted a video titled "Tracee Ellis Ross Discovers a Hair Miracle." In the comedic performance, Ross packing for a trip, expresses her growing frustrations to having pack a plethora of products for both her hair and skin. She becomes overwhelmed with the product choices, and with the assistance of Amos, she gets rid of all the products she doesn't need, and it is revealed that one product does it all -- the 6-IN-1 Miracle Oil -- saving her time and space. The video also demonstrates the different uses of the Optimum Salon Haircare 6-IN-1 Miracle Oil and its naturally-derived ingredients.

The Optimum Salon Haircare 6-IN-1 Miracle Oil (SRP $8.99) is infused with 6 natural oils (apricot, argan, avocado, coconut, sunflower and jojoba) to deliver softness, moisture, intense conditioning, miraculous smoothness and everlasting shine. Perfect for relaxed, natural and transitional hair, this lightweight fast-absorbing hair oil improves hair's elasticity and manageability, locking out humidity for continuous frizz control. In addition to moisturizing and strengthening hair to help prevent breakage, it's fast-absorbing and delivers no build-up and residue leaving hair, scalp and skin incredibly soft and smooth.

SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, Dark & Natural and Roots of Nature.  For more information, visit SoftSheen-Carson has also supported such organizations as National Urban League, Steve Harvey Foundation, The DIVA Foundation and CIAA.

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