E. Morris Communications wins Mosaic Award for best multicultural ad campaign

(September 8, 2006) When the American Advertising Federation presents its Mosaic Awards on September 27, 2006 in New York, Chicago-based E. Morris Communications (EMC) will be honored for best Multicultural Ad Campaign on work for its client Tyson Foods.

Eugene Morris, founder & CEO of EMC says: "After more then 30 years in the advertising industry, I have never wavered from my conviction about delivering advertising messages that reflect multicultural lifestyles in ways that are positive and respectful. This Mosaic award certainly vindicates our approach. Multicultural marketing is not merely a 'nice thing to do' -- it is a strategic business tool. "  

The campaign, themed "Powered by Tyson," shows ordinary people doing extraordinary things. Shot in a style that is reminiscent of home video, the television spots have a lighthearted undercurrent while delivering a strong product message for Tyson Foods. EMC Creative Director, Philip Salter said, "It is an extreme honor to be recognized by and receive the Mosaic award for the "Powered by Tyson" campaign. The campaign illustrates the impact of tapping into unique insights that really resonate with this consumer and connect to the 'soul' of African-Americans."  

"The Mosaic and Diversity Achievement Awards recognize the most advanced, enlightened and forward-thinking individuals and corporations that have seized upon multicultural marketing to embolden their business' fortunes," said Wally Snyder, AAF president & CEO. "This year's honorees are prime examples of those who have embraced multicultural marketing techniques, best practices and diversity initiatives to improve the bottom line and stay relevant in today's competitive corporate environment."  

The Mosaic Award continues a winning season for EMC, which this year received seven Telly Awards and one Addy Award for Wal-Mart, and two Service Industry advertising awards for American Family Insurance and Illinois Department of Transportation.  

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