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Target Market News launches Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Transitions Optical expands efforts with NCNW to reach African Americans

(September 6, 2011) Transitions Optical, Inc., the leading supplier of photochromic eyeglass lenses, will make a second appearance at the National Council of Negro Women (NCNW) Black Family Reunion Celebration on September 10 in Washington, D.C. The event will kick off a series of outreach efforts in partnership with NCNW, a national organization that supports women of African descent, to promote the importance of eye health among the African-American community. 

During the Black Family Reunion Celebration, Transitions Optical will provide free vision screenings within the Health & Fitness Pavilion, with support from retail partner America's Best. Transitions Optical will make available eye health resources, including the NCNW co-branded "What to Expect: African-American Eyes" brochure and materials sending attendees to Transitions Optical's corporate giving program website, www.HealthySightForLife.org/GroupsAtRisk

, for additional information about African-American eye health.

Transitions Optical will also sponsor a first-time, special appearance by Bess the Book Bus -- a non-profit mobile literacy outreach vehicle that tours the country educating children, parents and teachers about the connection between healthy vision and learning. During the event, Bess the Book Bus will distribute free books and reading-related giveaways to children. Through its partnership with Transitions Optical and VSP Vision Care, Bess the Book Bus distributed more than 65,000 books, and hundreds of pairs of eyeglasses, to more than 10,000 underprivileged children in 37 states throughout 2010.

"We began our African-American outreach efforts last year with great success and are looking to continue the momentum," said Manuel Solis, multicultural marketing manager, Transitions Optical. "We are excited to once again partner with NCNW at an even deeper level to not only reach consumers, but also leaders within the African-American community."

Transitions Optical will continue to work with NCNW to raise eye health awareness among African Americans with the distribution of eye health information during the NCNW 55th Annual National Convention held in November, and among NCNW regional chapters located across the country. Eye health resources from Transitions Optical, including a downloadable version of the "African-American Eyes" brochure and a link to HealthySightForLife.org/GroupsAtRisk, will also be posted to the NCNW website. 

"We are very pleased to continue our partnership with Transitions Optical because eye health is such an important -- yet often neglected -- area when addressing overall health and well-being," said Avis Jones-DeWeever, executive director, NCNW. "We are making vision care a priority in our health programming and look forward to working with Transitions Optical to bring this important information to our community."

Transitions Optical is active in raising eye health awareness among ethnic communities who are at higher risk for many eye- and overall-health issues -- yet often aren't taking the steps necessary to enhance their vision today and protect it for the future. Transitions Optical's multicultural marketing efforts have garnered several national honors over the past few years, including two PRSA Anvils and a PRNews Platinum PR Award in 2011.


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