Advertising & PR News
TV & Cable News
People in the
Company Bios and
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Several ad agencies sign agreements to forestall diversity hearings
By Matthew Creamer
(September 6, 2006) Several ad agencies under scrutiny for their
lackluster diversity-hiring practices have pledged to ramp up their
minority recruiting, signing agreements designed to forestall potentially
embarrassing public hearings planned for later this month.
Some New York advertising agencies are said to be negotiating with the New
York Human Rights Commission in an effort to avoid having their top
executives take the stand in public hearings on the industry's minority
Multiple executives familiar with agreements reached with the New York
City Human Rights Commission said they don't entail quotas, fines or any
especially stiff oversight, though the commission is expected to review
the matter after some time. Agencies owned by WPP Group, parent of Ogilvy
& Mather and Grey, are said to have already signed, and Interpublic Group
of Cos., Publicis Groupe and Omnicom Group are all at varying stages of
negotiations with the commission, which has been aggressively pursuing the
Each one of the 15 agencies initially subpoenaed by the commission is
expected to sign on to the agreements, the executives said.
The pacts, these executives said, will take the agencies' executives off
the hook for hearings set to coincide with Advertising Week in New York,
the annual industry celebration that begins Sept. 25. "By reaching an
understanding, the idea is they'd no longer be called to testify," said
A representative for the commission denied that any resolution has been
reached. "I don't know where you're hearing it from, but you're hearing it
from me that [we're] moving forward with the hearings on [Sept.] 25," said
Betsy Herzog, a spokeswoman for the New York Human Rights City Commission.
The agencies all referred calls to the commission or declined to comment.
Complaints about the ad industry's historical lack of diversity has long
besmirched the industry, despite the fact that most agencies have put in
place programs designed to help them foster more diverse workplaces. Short
of taking legal action, it was never clear exactly what the commission
could achieve in terms of pushing the agencies on the diversity issue,
though by scheduling the hearings during Advertising Week -- a bit of PR
moxie worthy of Madison Ave. -- it promised to move the issue onto a
The issue is likely to be addressed at a forum on minority advertising at
the Congressional Black Caucus' annual meeting in Washington on Thursday.
The discussion features Sen. John Kerry, D-Mass.; U.S. Rep. Carolyn Cheeks
Kilpatrick, D-Mich.; and some top New York City officials involved in the
Mr. Kerry, the ranking Democrat on the Senate Small Business Committee,
has been especially concerned that the government isn't adequately
supporting minority agencies and minority media in the government's own
Go to Target Market News
Click here to read more
Book Publishing Authority
in its seventh year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
events, publications, conferences, shows and exhibits.
Want this issue? Get it with your new subscription.
Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
The trade publication for
in-depth coverage of Black
and Media news