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Renetta McCann returns to ad industry as Leo Burnett's Chief Talent
Officer
 (September
6, 2012) Renetta McCann, who has been one of the top-ranking
African-American executives in the advertising industry, is returning to
the business. McCann has re-joined Leo Burnett, where she first began
her career, in the position of U.S. Chief Talent Officer.
McCann will oversee Burnett's U.S. recruitment, training and talent
management and report directly to North American President Rich Stoddart.
"Renetta is committed to attracting and retaining the very best and
brightest minds in business today and will help ensure that Leo Burnett
is a magnet for top communications people around the world," said Mr.
Stoddart in a statement.
In 2008, McCann stepped down as Global Chief Executive of Publicis
Groupe's Starcom MediaVest Group, announcing then she was taking a
one-year sabbatical. She later became Chief Talent Officer at Publicis
Groupe's Vivaki, and most recently, has been a consultant.
In an industry known for its lack of C-suite women executives, McCann
emerged as one of its more heralded leaders. She championed the
splitting off of media buying as a separate entity while under her boss,
Publicis Groupe Media Chairman Jack Klues, during a time of tremendous
change at Leo Burnett in the late 1990s. She also helped guide the
transition of Starcom after it merged with MediaVest in 2000.
McCann, a Chicago native, is replacing Jeff Tritt, who in April left his
post as exec VP-people and culture at Burnett to become chief talent
officer at Resource Interactive in Columbus, Ohio.
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