Nielsen releases DMA estimates for ethnic households for 2006-07 season

(Sept. 1, 2006) Nielsen Media Research today released updated television household estimates -- called universe estimates -- for Hispanic, African-American and Asian-American TV households in its 210 local television markets, also called Designated Market Areas (DMAs). Nielsen's updated estimates reflect the rapid growth of ethnic populations in numerous local markets, and will be used for commercial advertising purposes for the 2006-2007 television season.

Within the African-American household estimates, there was no change within the top ten DMAs. New Orleans experienced a drop in African-American television households, declining from 16th to 23rd place. This enabled Charlotte, San Francisco, Birmingham, Orlando and Richmond to elevate their DMA levels within the top 25 television markets. Reno experienced the largest increase in ranking, jumping 11 places.

In the Hispanic household estimates, the top ten DMAs remained the same as last year, although most of the top markets grew in the number of TV households. Atlanta increased 3 ranks from 24 to 21. El Paso and Tucson experienced a modest decrease in television households, though the markets remain in the top 25.

Houston entered the top 10 DMA ranking among Asian-American households, overtaking Boston which dropped to number eleven. Most of the top Asian markets grew in the number of households, and Reno jumped 16 spaces on the list of top local Asian markets.

For more detailed information on African-American Universe Estimates, which become effective on September 23, 2006, click here.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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