Bounce TV posts its highest-rated month in August since the channel was
(September 4, 2013) Bounce TV has posted its highest-rated and
most-watched month in its short history, posting gains in key categories
and targeted demographics in August, and marking consecutive months of
Among the August performance highlights, Bounce TV:
- Surpassed TV One in Adults 18+ viewership.
- Topped AMC, Bravo, TruTV, TLC, Discovery and 80 other ad-supported
cable networks in African American ratings and viewership with Adults
18-49 and 25-54.
- Racked up double-digit Total Day growth among all Adults (+17%) and
across P18-49 (+12%) and P25-54 (+18%).
- Posted primetime (7P-11P) increases among all Adults (+9%) and across
P18-49 (+3%) and P25-54 (7%) month-to-month.
“This is astonishing growth for a young network. Strong key demo
delivery has resulted in a large scale of new advertisers embracing
Bounce TV this upfront, and made it crystal clear that the network is
now a major player in the space,” commented Bounce TV Chief Operating
Officer Jonathan Katz.
With its most recent launch in St. Louis on KSDK-TV and weeks shy of
just its second birthday, Bounce TV is already seen in 87 markets
including all of the top African American television markets, 89% of
African American television homes and 71% of the total television homes
in the United States.
The network also recently announced a sweeping range of renewals and new
launches by major station groups representing coverage in 40 markets.
Bounce TV targets African American adults with a programming mix of
original series, theatrical motion pictures, live sports, documentaries,
specials, game shows and inspirational faith-based programs. Since its
launch, Bounce TV has seen overwhelming success, with accelerated growth
and expansion among station groups, advertisers and viewers alike.
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