HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Bounce TV posts its highest-rated month in August since the channel was launched

(September 4, 2013) Bounce TV has posted its highest-rated and most-watched month in its short history, posting gains in key categories and targeted demographics in August, and marking consecutive months of significant growth.

Among the August performance highlights, Bounce TV:

- Surpassed TV One in Adults 18+ viewership.

- Topped AMC, Bravo, TruTV, TLC, Discovery and 80 other ad-supported cable networks in African American ratings and viewership with Adults 18-49 and 25-54.

- Racked up double-digit Total Day growth among all Adults (+17%) and across P18-49 (+12%) and P25-54 (+18%).

- Posted primetime (7P-11P) increases among all Adults (+9%) and across P18-49 (+3%) and P25-54 (7%) month-to-month.

“This is astonishing growth for a young network. Strong key demo delivery has resulted in a large scale of new advertisers embracing Bounce TV this upfront, and made it crystal clear that the network is now a major player in the space,” commented Bounce TV Chief Operating Officer Jonathan Katz.

With its most recent launch in St. Louis on KSDK-TV and weeks shy of just its second birthday, Bounce TV is already seen in 87 markets including all of the top African American television markets, 89% of African American television homes and 71% of the total television homes in the United States.

The network also recently announced a sweeping range of renewals and new launches by major station groups representing coverage in 40 markets.  

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike.


Go to Target Market News homepage


RECENT STORIES
Black Cable TV Ratings for Week July 15 - 21 BET beats VH1 in a tight race to grab black households for summer line-ups

Harley-Davidson celebrates African-American bikers in anniversary documentary

Black TV Ratings for Week of July 15 - 21 Top 25 TV shows find it hard to compete with cable for the attention of black viewers

Tavis Smiley Network on BlogTalkRadio passes 1.5 million listeners in first month

Shaquille O'Neal, AriZona Beverages, tap social media to debut Soda Shaq

Michael Houston named CEO of Grey North America, becomes top black agency exec

Essence backs #HeIsNotASuspect social media effort following Zimmerman verdict

BET scores coup with rights to air new 'Scandal' episodes eight days after first-run

Black Cable TV Ratings for Week July 8 - 14 News coverage of Zimmerman verdict joined entertainment shows on Top 25 chart

Real Times Media enters strategic digital partnership with Interactive One Studios

Black TV Ratings for Week of July 8 - 14 'Under The Dome' continues to be TV's No.1 summer show with black households

Rolling Out to debut Web-based home improvement show with partner Home Depot

Bounce TV announces renewal agreements, additional stations for network carriage

Click here for more recent news stories and our news archive

 

 















 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services