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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Michelle Obama's Democratic Convention speech draws 26.2million TV viewers

(September 5, 2012) According to Nielsen data, an estimated 26.2 million people watched the opening night of the 2012 Democratic National Convention on Tuesday, September 4. The kickoff night of the DNC was carried live from Charlotte, North Carolina across nine networks and featured prime time speeches by First Lady Michelle Obama and San Antonio Mayor Julian Castro.

The audience size is based on those watching ABC, CBS, NBC, BET, CNN, Current TV, FOX News, MSNBC and PBS.

While coverage varied by network, all nine aired live coverage from approximately 10:00 PM to 11:00 PM. The chart below highlights the sum of the average audience for these networks during common coverage.

Barack Obama's audience for his 2008 acceptance speech topped 40 million people, and the Democratic gathering that nominated him was a more popular television event than any other political convention in history.
 
 

2012 Democratic National Convention

 

Sum of Networks Live + Same Day

 

Day 1-Sept 4th, 2012

 

 

 

Rating

Number of Viewers

 

 

 

All Households

17.3

19,707,000

 

Persons 2+

  9.1

26,245,000

 

Persons 18-34

  4.7

  3,163,000

 

Persons 35-54

  8.6

  6,923,000

 

Persons 55+

19.5

15,219,000


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