Nielsen report: African-Americans still the largest ethnic TV audience

(August 30, 2007) African-American households remain the nation’s largest ethnic segment of the population, and their numbers are growing at a greater rate than the general population. That’s the finding of a new report just issued by The Nielsen Company on the national television audience.

Nielsen’s annual National Universe Estimates show that there will be 13.650 million black households in 2008. That represents an increase of 1.5 percent over 2007 estimates of 13.450 million. The total growth rate for all TV households is estimated at 1.3 percent. Television households increased by 4.4 percent among Hispanics and 3.9 percent among Asians over last year.

Nielsen annually reports television household estimates each September based on information from a variety of sources, including Claritas (a leading provider of demographic data), the United States Census Bureau, and Nielsen's own television samples.

Within the Black or African-American household estimates, there was a change within the top three DMAs. Atlanta moved up from third to second in rank, due to a 6.3% increase in its Black or African-American TV household population. New Orleans climbed two ranks to 23 indicating the strong recovery of Black or African-American populations in the market. Other notable increases include Minneapolis-St. Paul moving up two ranks into the Top 50, and Syracuse moving up one rank to the top 100.

Top Ten Markets Ranked by African-American Homes

Rank	Designated Market Area (DMA)	2008 Black TV Homes
1	New York	1,257,450
2	Atlanta	634,820
3	Chicago	599,620
4	Washington, DC	557,930
5	Philadelphia	527,930
6	Los Angeles	487,590
7	Detroit	391,600
8	Houston	350,360
9	Dallas-Ft. Worth	341,800
10	Miami-Ft. Lauderdale	297,580

 

 

 

 

 

 

For more detailed information on the African-American Universe Estimates in local television markets, which become effective on September 22, 2007, please visit http://www.nielsenmedia.com.


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