The Week of August 20 – 27
'Barrino Story' encore tops cable list, Spike’s Katrina special hits top 10

(August 31, 2006) An encore presentation of Lifetime’s original movie, “The Fantasia Barrino Story: Life Is Not A Fairy Tale,” proved to be a winner again for the cable channel. While it attracted about half the audience of its debut, the original movie captured No. 1 for top 25 cable programs for the final week of August.

Spike Lee’s HBO documentary, “When The Levee Broke,” garnered enough word-of-mouth that the second day airing attracted more black viewers than the first. The ninth and eleventh place finishes for the special had a combined audience of more than 1.5 million black homes.

With summer winding down, and more children in charge of the remote, the Disney channel snatched up 12 of the positions on the top 25 to easily be the week’s network winner. The total number of black households watching the top 25, according to Nielsen Media Research, was 18.2 million, a drop of five percent against the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in thousands.(1,000 = 1 million)
Ranking based on percentage of black households.
Shows are considered tied when rating (the percentage
of black households) is identical.

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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