The Week of August 21 – 27
'Dance' steps aside for the season, but 'Prison Break' puts Fox back on top

(August 30, 2006) Black viewers didn’t stick around to see who might be crowned the winner of “So You Think You Can Dance,” last week’s No.1 show on the top 25. However, they didn’t abandon the Fox network altogether. “Prison Break” drew slightly more households than “Dance” and gave Fox the top spot for the second consecutive week. The encore airing made the list as well.

With eight entries for the final week of August, including both broadcasts of “Vanished,” Fox came away as the winning network overall. UPN and CBS both had six shows on the list, while ABC and NBC mustered up three and two shows respectively.

The overall total of black households watching the top 25 prime time shows, according to Nielsen Media Research, was 23 million, an increase of just 3.5 percent over the previous week.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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