HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media








































































































 

Black Cable TV Ratings for Week  August 19 - 25
VH1 hangs on to No.1 spot on cable Top 25 with 'Basketball Wives'

(August 28, 2013) The friendly battle between cable networks VH1 and OWN returned to the Top 25 chart. VH1 remained at No.1 thanks to "Basketball Wives" beating "The Haves and The Have Nots" by less than a full ratings point.

VH1 also retained the title of most watched cable network in black households, with seven million tuning in four of its shows on the Top 25. BET stayed in second with 6.6 million across six programs. OWN held on to third place with 4.3 million for four of its charted shows.

The total number of viewers watching the Top 25 cable shows in black homes, according to Nielsen, was down four percentage points to 29.5 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network  | AA Rating | AA Share | AA Viewers 2+(000)

1

BASKETBALL WIVES 5

VH1

10.8

16.0

2,143

2

HAVES AND THE HAVE NOTS

OWN

9.9

14.3

1,892

3

T.I. AND TINY 3

VH1

9.8

13.9

2,017

4

THE GAME

BET

9.7

13.9

1,918

5

2013 VIDEO MUSIC AWARDS

MTV

9.4

13.5

2,040

6

MARRYING THE GAME 2

VH1

9.0

12.4

1,737

7

NFL PRE-SEASON FOOTBALL

ESPN

6.9

10.0

1,223

8

SUNDAY BEST 6

BET

6.7

10.1

1,297

9

BASKETBALL WIVES 5

VH1

6.4

9.1

1,130

10

WWE ENTERTAINMENT

USA

6.2

8.9

1,044

11

WWE ENTERTAINMENT

USA

6.2

8.7

1,069

12

THE GAME

BET

5.7

8.4

1,097

13

NFL PRE-SEASON FOOTBALL

ESPN

5.0

7.5

878

14

2013 VMA PRESHOW

MTV

4.7

7.1

956

15

WWE ENTERTAINMENT

USA

4.7

6.9

837

16

LOVE THY NEIGHBOR

OWN

4.7

6.9

981

17

SUNDAY BEST 6

BET

4.5

6.3

852

18

SWINDLE

NICK

4.3

7.3

1,105

19

LOVE THY NEIGHBOR

OWN

4.1

6.1

827

20

THE GAME

BET

4.0

5.7

755

21

BET MOVIE OF THE WEEK

BET

3.8

6.2

727

22

JESSIE

DISNEY

3.8

6.0

878

23

HAVES AND THE HAVE NOTS

OWN

3.8

5.9

674

24

FISH HOOKS

DISNEY

3.7

6.1

725

25

SHAKE IT UP

DISNEY

3.7

5.5

770

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


Go to Target Market News homepage


RECENT STORIES
Black Cable TV Ratings for Week July 15 - 21 BET beats VH1 in a tight race to grab black households for summer line-ups

Harley-Davidson celebrates African-American bikers in anniversary documentary

Black TV Ratings for Week of July 15 - 21 Top 25 TV shows find it hard to compete with cable for the attention of black viewers

Tavis Smiley Network on BlogTalkRadio passes 1.5 million listeners in first month

Shaquille O'Neal, AriZona Beverages, tap social media to debut Soda Shaq

Michael Houston named CEO of Grey North America, becomes top black agency exec

Essence backs #HeIsNotASuspect social media effort following Zimmerman verdict

BET scores coup with rights to air new 'Scandal' episodes eight days after first-run

Black Cable TV Ratings for Week July 8 - 14 News coverage of Zimmerman verdict joined entertainment shows on Top 25 chart

Real Times Media enters strategic digital partnership with Interactive One Studios

Black TV Ratings for Week of July 8 - 14 'Under The Dome' continues to be TV's No.1 summer show with black households

Rolling Out to debut Web-based home improvement show with partner Home Depot

Bounce TV announces renewal agreements, additional stations for network carriage

Click here for more recent news stories and our news archive

 








































































































 














 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services