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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Study: African Americans more engaged in Internet radio ads than whole population

(August 28, 2012) TargetSpot, the largest digital audio advertising network, has released the results of the industry's first multicultural digital audio studies. Conducted by Parks Associates, the reports unveil key insights about the African American audience and their interaction with Internet Radio. Highlights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates, well beyond the click.

"It should come as no surprise to anyone that the African American community is diverse, vibrant and a perfect audience for marketers who deliver their messages through audio channels," said Michael Theodore, Vice President, Interactive Advertising Bureau. "It should come as no surprise -- but it often does, to buyers and sellers alike. The TargetSpot Digital Audio Benchmark and Trend Study, 2012: African American Insights report makes a compelling argument that this demographic deserves greater understanding and consideration."

With Digital Audio listenership spanning to 42% of the US population, audience make-up is now quite established -- the majority of listeners are married and own their own homes, many have children, and this audience also has significant purchasing power. African American Digital Audio listeners are highly desirable.

African American Mobile Internet Radio Listening
African American vs. general population of Internet Radio listeners




Key African American Insights
In comparison to user insights uncovered in TargetSpot's general Internet Radio population survey, here is what we learned about the African American audience:

African Americans are highly connected and very mobile while listening to Digital Audio. Tablet, in-car and mobile listening figures indicate that African Americans use multiple devices to access Internet Radio.

Digital listening at home and work, regardless of device, is equal to or surpassing listening to Broadcast Radio. Increased connectivity and strong weekend digital listening are key drivers of African American
Internet Radio consumption.

African American Digital Audio listeners are a highly-engaged audience. In keeping with the general population of Internet Radio listeners, the majority of African American listeners do not keep their players minimized throughout their listening sessions, often checking the name of a song or artist, and changes Internet Radio websites and stations throughout the day.

Social media is extremely intertwined with the African American Internet Radio experience. African American consumers are very active with social media sites and tools while listening.

African American audiences are highly responsive to advertising. Responses include actions well beyond the click and rates of ad recall are even higher than the general population.

African American advertising recall and response rates exceed the already extraordinary rates of the general population. 59% of African Americans recall having seen or heard an Internet Radio ad within the last 30 days. Of those listeners, 56% of African Americans responded to an Internet Radio ad in one way or another. This is compared to 58% recall and 44% response rates among the general population.

"While we knew that Internet Radio was a highly desirable and effective vehicle for reaching the general population, our latest research showcases the exciting opportunities for marketers in leveraging Digital Audio to engage the Hispanic and African American audiences," said Eyal Goldwerger, Chief Executive Officer of TargetSpot. "These key audiences frequently use connected devices, are highly engaged in social media, and exhibit very significant recall and response rates to advertising, further reinforcing Digital Audio as a critical campaign element and opportunity for marketers."

To receive a free, detailed synopsis of the research, download The TargetSpot Digital Audio Benchmark and Trend Study, 2012: African American Insights and The TargetSpot Digital Audio Benchmark and Trend Study, 2012: Hispanic Insights: from: http://www.targetspot.com/research


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