HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News

Click here for recent news stories and our news archive
____________________________________

THE LATEST NEWS JUST A CLICK AWAY!

 
Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Pew study finds attitudes differ with how Blacks and Whites use cell phones

(August 26, 2015) The Pew Research Center has released a new study that explores attitudes about the use of cell phones in public settings. The rules of etiquette and the ubiquitous devices are still being sorted out, with strong attitudes coming from both users and those in their immediate surroundings.

It's clear from the findings that differences on the how and when to use cell phones are often a matter of age. But the Pew study also revealed that African-Americans as a user group don't always agree with the conventional wisdom of Whites and Hispanics on how to use the devices.

Nearly 92% of U.S. adults own a cellphone of some kind, and 90% of those cell owners say that their phone is frequently with them. Some 31% of cell owners say they never turn their phone off and 45% say they rarely turn it off.

This "always-on" reality has disrupted long-standing social norms about when it is appropriate to divert your attention away from those in front of you. The study finds that people think different kinds of public and social settings warrant different sensitivities about civil behavior.

For instance, fully 77% of all adults think it is generally OK for people to use their cell phones while walking down the street and 75% believe it is OK for others to use phones on public transit. But only 38% think it is generally OK for others to use cell phones at restaurants and just 5% think it is generally OK to use a cell phone at a meeting.

Not having to engage with those around you is apparently one popular reason that people like keep their phones on, and Blacks more than any other ethnic group cited this as a way they use their phone. In fact, Blacks were more than twice as likely as Whites (12% and 5% respectively) to say they use their to avoid interaction with others.

Also, Black cell phone owners are nearly twice as likely to frequently use their phones to catch up on other tasks (31%) compared with Whites (16%) cell phone users.

The results of the Pew study are based on a nationally representative survey of 3,217 adults on Pew Research Center's American Trends Panel, 3,042 of whom are cellphone users. For more information, click here.


RECENT NEWS STORIES
Congressman Johnson wins push for Dept. of Defense report on minority ad spending

Chicago Crusader newspaper and publisher Dorothy Leavell mark 75th anniversary

HUD settlement in Associated Bank lawsuit includes $1.4 million in advertising

Interactive One re-launching flagship sites with new content, offerings for advertisers

Univision's purchase of The Root marks firm's second move into African-American media

Two Tyler Perry dramas returning to OWN for summer season beginning in June

Two black women auto execs open TALA, The Allen Lewis Agency, in Detroit

Tyler Perry dramas returning to OWN for summer season beginning in June

Black Cable TV Ratings for Week of May 4 - 10 Second week of NBA semifinals drops more than 16 percent among black viewers

ASPiRE network announces exit of its first general manager Paul Butler
 
 
Black TV Ratings for Week of May 4 - 10 'Scandal,' NBA push ABC to fourth week as No.1 network in black homes
 
 
Chicago memorial service announced for veteran media personality Ty Wansley
 
 
UPTOWN Magazine to host first annual Uncorked Food & Wine Festival
 
 
Fox is dropping 'American Idol,' and goes all in on 'Empire' and the black audience
 
 
Black Cable TV Ratings for Week of April 27 - May 3 Despite more NBA games on chart, Top 25 cable audience falls from previous week
 
 
National Black MBA Association to hold 45th anniversary gala in Chicago June 12


Click here for more recent news stories and our news archive



































































































 

ON SALE NOW!



The 18th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order a print or digital copy today!

________________________________










 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2015 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services