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NAMIC announces winners of its 2014 EMMA Awards for multicultural marketing
(August 25, 2014) The National Association for Multi-ethnicity in Communications has announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers including African American, Asian, Hispanic and LGBT market segments.
Among the winners and finalists in this year's competition were 135h Street Agency, Burrell Communications, BET Networks, Carol H. Williams Advertising and TV One.
The 28th Annual NAMIC Conference, held as part of the cable industry's Diversity Week, is scheduled for September 16-17, 2014 at the New York Marriott Marquis. On Wednesday, September 17, the 2014 EMMA winners will be honored at the Annual NAMIC Conference during a special luncheon ceremony.
The EMMAs highlight creative, strategic and innovative multicultural marketing approaches. A consortium of industry experts provided guidance for the EMMA competition. Categories were expanded this year to allow award entries from a wider cross-section of marketing efforts created for all facets of media and entertainment. As a result of the expansion, a record number 110 entries were submitted for consideration.
"Expanding the awards eligibility was central to fully supporting the efforts that brands are making to build loyalty and remain competitive in a marketplace that is continually diversifying," said Susan Waldman, NAMIC's senior manager of Research and Publications. "NAMIC is pleased by this year's overwhelming response and to have the opportunity to bring increased recognition to the creative and innovative achievements of marketers that are effectively reaching multiethnic and culturally diverse consumers."
The Excellence in Multicultural Marketing Awards is presented in partnership with CableFAX. In addition to being honored at the 28th Annual NAMIC Conference, winners of the 2014 EMMA competition will be featured in the September edition of CableFAX: The Magazine.
For additional information regarding the 28th Annual NAMIC Conference, contact Sandra Girado, NAMIC's senior director of Meetings and Events at NAMIC National, 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com. A complete list of EMMA winners can be viewed by clicking here.
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