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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Cable
Ratings for
Week of August 13 – 19
Disney’s ‘High School Musical’ dominates black cable viewing
(August
22, 2007) In the waning days of summer, young loyal viewers of the Disney
Channel are pushing the network to new heights. “High School Musical”
knocked “House of Payne” from its perennial No.1 position on the top 25 to
third place. “Diary of A Mad Black Woman” took second.
With 13 shows, Disney took more than half of slots on the chart to be the
week’s runaway winning network. TBS claimed four shows, BET had three,
while USA and ESPN posted two each.
The total number of black households watching the top 25, according to
Nielsen Media Research, was 21.6 million, an remarkable 32 percent
increase over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
HIGH SCHOOL MUSICAL 2 |
DISNEY |
17.6 |
1,389 |
|
2 |
DIARY OF A MAD BLACK WOMAN |
TBS |
14.7 |
1,316 |
|
3 |
HOUSE OF PAYNE |
TBS |
14.5 |
1,298 |
|
4 |
DIARY OF A MAD BLACK WOMAN |
TBS |
14.9 |
1,215 |
|
5 |
HANNAH MONTANA |
DISNEY |
14.2 |
1,177 |
|
6 |
SNEAK PEEK |
DISNEY |
13.9 |
1,150 |
|
7 |
HOUSE OF PAYNE |
TBS |
12.6 |
1,109 |
|
8 |
HANNAH MONTANA |
DISNEY |
12.0 |
994 |
|
9 |
HIGH SCHOOL MUSICAL 2 |
DISNEY |
9.7 |
866 |
|
10 |
WWE ENTERTAINMENT |
USA |
9.1 |
811 |
|
11 |
HIGH SCHOOL MUSICAL 2 |
DISNEY |
10.2 |
799 |
|
12 |
HIGH SCHOOL MUSICAL |
DISNEY |
9.4 |
773 |
|
13 |
WWE ENTERTAINMENT |
USA |
8.4 |
747 |
|
14 |
HANNAH MONTANA |
DISNEY |
7.8 |
713 |
|
15 |
MUSIC VIDEO |
DISNEY |
8.1 |
709 |
|
16 |
BALDWIN HILLS |
BET |
7.8 |
707 |
|
17 |
SUITE …ZACK&CODY |
DISNEY |
8.5 |
700 |
|
18 |
WE GOT TO DO BETTER |
BET |
7.6 |
675 |
|
19 |
NFL PRE-SEASON FOOTBALL |
ESPN |
7.7 |
669 |
|
20 |
HELL DATE |
BET |
7.4 |
669 |
|
21 |
CLOSER, THE |
TNT |
7.5 |
667 |
|
22 |
HANNAH MONTANA |
DISNEY |
7.3 |
659 |
|
23 |
NFL PRE-SEASON FOOTBALL |
ESPN |
7.6 |
633 |
|
24 |
MINUSCULE SHORTS |
DISNEY |
7.2 |
628 |
|
25 |
THATS SO RAVEN |
DISNEY |
7.1 |
623 |
Source: Nielsen Media
Research. Number of homes
shown in thousands (1,000 = 1 million). Representing
more than 13.45 million television households in the
U.S., the African-American television audience is the
largest minority segment in Nielsen measurement samples.
All times eastern.
The Week
of August 7 - 13
Rank | Program | Network | Rating | # of Homes
|
1 |
HOUSE OF PAYNE |
TBS |
13.3 |
1,186 |
|
2 |
MAKING THE BAND 4 |
MTV |
12.5 |
1,158 |
|
3 |
HOUSE OF PAYNE |
TBS |
12.5 |
1,091 |
|
4 |
WWE ENTERTAINMENT |
USA |
9.3 |
862 |
|
5 |
WWE ENTERTAINMENT |
USA |
8.9 |
813 |
|
6 |
HELL DATE |
BET |
8.3 |
754 |
|
7 |
BALDWIN HILLS |
BET |
8.0 |
731 |
|
8 |
CLOSER, THE |
TNT |
7.3 |
669 |
|
9 |
MOVIE OF THE WEEK |
BET |
7.6 |
652 |
|
10 |
COMEDY CENTRAL ROAST |
COMEDY CENTRAL |
7.0 |
616 |
|
11 |
WE GOT TO DO BETTER |
BET |
7.0 |
615 |
|
12 |
FINDING NEMO |
DISNEY |
6.4 |
566 |
|
13 |
THE FIRST 48 |
A&E |
6.5 |
563 |
|
14 |
HELL DATE |
BET |
6.7 |
551 |
|
15 |
LIFE OF ZACK & CODY |
DISNEY |
6.6 |
545 |
|
16 |
THATS SO RAVEN |
DISNEY |
5.8 |
534 |
|
17 |
S.O.B. |
BET |
5.9 |
528 |
|
18 |
HELL DATE |
BET |
6.2 |
527 |
|
19 |
ROAD TO HS MUSICAL 2 |
DISNEY |
5.8 |
517 |
|
20 |
THATS SO RAVEN |
DISNEY |
5.8 |
511 |
|
21 |
ROAD TO HS MUSICAL 2 |
DISNEY |
5.5 |
510 |
|
22 |
ELLA ENCHANTED |
DISNEY |
6.6 |
506 |
|
23 |
MTV CRIBS |
MTV |
5.6 |
490 |
|
24 |
DISNEY CHANNEL GAMES |
DISNEY |
6.1 |
481 |
|
25 |
KIM POSSIBLE |
DISNEY |
5.6 |
477 |
Source: Nielsen Media
Research. Number of homes
shown in thousands (1,000 = 1 million). Representing
more than 13.45 million television households in the
U.S., the African-American television audience is the
largest minority segment in Nielsen measurement samples.
All times eastern.
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