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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2006 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t. 312-408-1881
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The Week of August 14 – 20
'So You Think You Can Dance' struts to the No. 1 spot on top 25

(August 22, 2006) Black contestants make the difference for Fox’s “So You Think You Can Dance” reaching the number one position on the top 25 of most popular shows in black households. The summer replacement rose from a second place finish last week. Likewise, CBS' third place posting for “60 Minutes” benefited from having an African-American featured – namely Michael Jordan – in a repeat of an earlier interview.

NBC’s "Sunday Night Football" broadcast didn’t fare as well this week against its future head-to-head rival on UPN. The “Girlfriends” repeat episode finished fifth while the pre-season NFL game posted an eleventh place win with just under a million households.

There was a three-way tie between Fox, CBS and ABC for the week’s most-watched network. Each of them had six shows on the list. The overall number of black households viewing the top 25 was 22.3 million, a two percent drop over the previous week.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes


Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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