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Black TV Ratings for Week of August 3 - 9
NFL pre-season game runs over summer fare with black audiences ready for football

(August 11, 2015) A sure sign that summer is close to an end is the return on NBC’s Sunday Night Football in pre-season form. While no other TV shows were able to garner at least one million black viewers, the NFL proved that the gridiron appetite is alive and well nearly 1.9 million tuning in. The Vikings beat the Steelers 14-3 in the Hall of Fame Game.

Thanks to the NFL, NBC edged out the competition for most watched TV network of the week, with 7.6 million watching eight of shows on the Top25 chart. CBS claimed 6.5 million for nine of its show, while ABC settled for third with 3.3 million across five programs.

The total number of viewers for the most popular shows in black households, according to Nielsen, was up less than one percent over the previous week to 19.8 million.

Top 25 Broadcast TV Shows in Black Households

   Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1

NBC NFL PRE-SEASON GM 8/9

NBC

9.6

4.9

1,898

2

NBC NFL PR-SN PRE-KICK8/9

NBC

6.4

3.2

1,241

3

EXTANT

CBS

4.9

2.5

975

4

ZOO

CBS

4.5

2.2

858

5

NCIS: NEW ORLEANS 10PM

CBS

4.4

2.1

834

6

MR ROBINSON 9P

NBC

4.3

2.3

902

7

60 MINUTES

CBS

4.1

2.0

790

8

AMERICA'S GOT TALENT-TUE

NBC

4.1

2.1

811

9

MR ROBINSON 930P

NBC

4.1

2.2

861

10

NCIS: LOS ANGELES

CBS

4.1

1.9

731

11

20/20-FRI

ABC

3.9

2.1

801

12

BLUE BLOODS

CBS

3.8

1.8

718

13

NCIS

CBS

3.7

1.9

723

14

AGT: BEST OFS

NBC

3.6

1.9

746

15

LAST COMIC STANDING 9

NBC

3.5

1.8

706

16

WHAT WOULD YOU DO?

ABC

3.5

1.9

729

17

HAWAII FIVE-0

CBS

3.4

1.6

620

18

BIG BROTHER-WED

CBS

3.4

1.9

737

19

SO YOU THINK CAN DANCE

FOX

3.4

1.7

672

20

THE BIG BANG THEORY

CBS

3.4

1.5

571

21

BLACK-ISH

ABC

3.4

1.7

682

22

DATELINE FRI

NBC

3.2

1.3

523

23

THE MIDDLE

ABC

3.1

1.4

554

24

MASTERCHEF

FOX

3.1

1.6

621

25

THE ASTRONAUT WIVES CLUB

ABC

3.0

1.4

538

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times are eastern.


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