Danette Wills, veteran public relations and media executive, dies
following lengthy illness
20, 2013) Public relations veteran, Danette Wills, passed Tuesday
morning, August 20th following a lengthy illness, it was announced by
the Terrie Williams Agency in New York. She was 52.
"Danette was an integral part of the Terrie Williams Agency family," the
company said in a statement. "She was intelligent, aggressive and a
driving force behind the success of each account she managed which
included Ntozake Shange, Academy Award winner Mo'Nique, Michele Norris,
Louis Gossett, Jr., The Schomburg Center for Research in Black Culture
and StudentsFirst to name a few. To us, Danette was a leader, gifted
writer, exemplary communicator, mentor, spirited friend, had a smile
that would light up a room, a laugh that would warm your heart and an
overall vibe that would let us know that all was under control and would
be fine. We at the TWA are at a loss for words."
Prior to joining the TWA, Danette was the Director of Media Relations
and Publicity at BET in Washington D.C. for 12 years. There she led
publicity for the company's six subsidiaries that included BET, BETJazz,
BET Movies, and BET.com as well as BET's Walk of Fame for Michael
Jackson and Whitney Houston. She also spearheaded BET's exclusive
interviews with O.J. Simpson, Mike Tyson and Oprah Winfrey.
Before to her tenure at BET, she served as Director of Public Relations
for the Wolf Trap Foundation for the Performing Arts in Vienna, VA.
Danette achieved a B.F.A. from Howard University and an M.A. in
Journalism & Public Affairs from American University. She was a huge
basketball fan (and also played and coached), but most of all, she
enjoyed her family, especially spending time with her grandchildren.
Danette is survived by two daughters , four grandchildren, her twin
sister and her mother.
Further details are pending. In lieu of flowers, expressions and
memorial donations may be made in Danette's name to her sister Donette
Washington at 3234 Cambridge Ct. Fairfax, VA 22030.
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