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Target Market News launches Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 billion in spending

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...
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Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million (2010 Census)

Top Five Black Cities (by population)
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metro Areas:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Ebony, Essence out-pace industry average for growth in ad revenue

(August 17, 2011) Magazine publishers, which have been hard-hit by reduced ad spending during the economic downturn, are slowly seeing growth return in their advertising. Ebony and Essence magazines, however, saw their ad dollars grow faster than their white counterparts during the first six months of this year compared to the same period in 2010. The figures are from Magazine Publishers of America, the industry's main trade organization.

The average ad growth for all magazines tracked by the MPA was 4.02 percent. The average growth in ad dollars for Essence was 9.8 percent to $59.7 million. Ebony recorded a 6.3 percent increase in ad dollars to $15.2 million. Black Enterprise recorded an increase of just one percent to $14.8 million.

Jet magazine -- the only weekly of the measured black titles -- saw a drop of 6.6 percent for the first half of the year.


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