Volkswagen taps ‘Idlewild’ screenings for African-American marketing effort

(August 17, 2006) Volkswagen of America, Inc. has teamed up with Universal and hip-hop duo OutKast to host screenings of the film Idlewild and movie soundtrack listening parties in New York, Atlanta and Los Angeles. OutKast's Andre "Andre 3000" Benjamin and Antwan "Big Boi" Patton both star in the film. The listening parties will feature new sounds from the duo's next album, which also serves as the film's soundtrack. The album will include all new songs by OutKast and is set to release August 22nd -- three days before the movie hits theatres, August 25th.

In a continuous effort to reach out to the African-American community, this is the third Volkswagen Important People (VWIP) sponsored event of the year, NBA All*Star Weekend in Houston being the first, followed by Zo's Summer Groove in Miami.

"Volkswagen is extremely excited to partner with OutKast on what is sure to be a fabulous event. What's particularly exciting is the opportunity to connect with the African-American community," says Kenyatta Bynoe, Brand Marketing Manager, at Volkswagen.

Fans in each market will have the opportunity to become VWIP's and win tickets to the listening parties through radio call-ins. Volkswagen has aligned itself with the hottest Hip-Hop radio stations in each market. Stations will also broadcast live from the "blue" carpet.

In addition to consumers, invited guests include tastemakers, athletes and entertainers. The VWIP "blue" carpet events will feature complimentary shuttle service for select guests in each market. A fleet of 2006 Touaregs, Volkswagen's top-line SUV, will transport select VWIPs to and from the screenings and listening parties.


Go to Target Market News homepage

 

Click here to read more

________________________

The African-American
Book Publishing Authority

Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author events, publications, conferences, shows and exhibits.
Want this issue? Get it with your new subscription.
Click Here
________________________


________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news