The Week of August 7- 13
'Girlfriends' kicks NBC football out of top spot – but just barely

(August 16, 2006) The real preseason match-up to watch is between NBC’s Sunday Night Football and UPN’s “Girlfriends.” The boys versus the girls saw the women winning during the second week of August. Things could change, however, when the season officially begins and “Girlfriends” shifts from Monday night to a head-to-head battle on Sunday evenings. There was only a 15,000 difference in black households between the two shows. Fox’s “So You Think You Can Dance” summer replacement came between the two in second place.

CBS was the overall network winner with seven shows on the top 25 most popular program in black homes. Fox tied with UPN for second with six winning shows on the list. The total number of black households watching the top 25 was 23 million, or just one percent more than the total for the previous week.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.

Go to Target Market News homepage

 

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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