|
|
|
Maria Moffitt joins IMAGES USA as Vice President, Director of Client
Services
 (August
15, 2012) IMAGES USA has named seasoned marketing professional Maria
Moffitt as vice president, director of client services. Moffitt joins
the IMAGES team after years of honing her craft as both an entrepreneur
and marketing executive at several marketing firms. IMAGES USA is the
largest multicultural marketing agency in the Southeast.
"Maria is a highly respected marketing executive with a wealth of
experience and expertise," said Bob McNeil, President and CEO, IMAGES
USA. We are extremely fortunate to have her on our team and I am
confident that our agency will continue to flourish under her guidance
and leadership."
"IMAGES USA is a well-established, ground-breaking agency in
multicultural communications. I've long admired their work and am elated
to be a driver in the agency's continued success."
Moffitt will be responsible for developing and implementing strategy,
integrated marketing communication plans, building brand messaging
platforms as well as leading the account services division. She will
also serve on the IMAGES USA new business development team.
Formerly, Moffitt served as managing director, strategic planning and
business development for LatttimerMoffItt advertising agency located in
Atlanta. To her credit, Moffitt was responsible for leading the long and
short term strategic communications planning and implementation for
national and regional clients including Burger King, Mrs. Winners,
American Cancer Society, Georgia Power, Southern Company, to name a few.
Prior to her agency tenure, Maria served on the brand side as marketing
manager with Nabisco and Procter and Gamble.
IMAGES USA is a leading full-service multicultural marketing
communications agency headquartered in Atlanta, Georgia. Founded in
1989 by Robert (Bob) McNeil, IMAGES offers marketing expertise to
clients wanting to reach, motivate and influence African-American,
Hispanic, Asian and LGBT consumers. The agency's client roster
includes, Amtrak, KFC, AARP, Nickelodeon, and Scientific Games.
The agency currently ranks No. 4 on Advertising Age's list of Top
African American advertising agencies, No. 3 on Black Enterprise
Magazine's List of Top African American advertising agencies, No. 20 on
Top Hispanic advertising agencies, and has won over 100 creative
honors. For more information on IMAGES USA, including award-winning
work and opportunities, visit www.imagesusa.net or follow our blog on
www.multiculturalmarketing.com.
Go to Target Market News homepage
RECENT STORIES
Why marketers should be targeting Black consumers
- By BET's Debra Lee
Tia Norfleet, first black woman licensed to race
in NASCAR, makes her debut
Black Cable TV Ratings for Week of July 30 - Aug. 5
VH1 continues its hold over the Top 25 even as ratings show a dip in viewers
Black TV Ratings for Week of Jul 30 - Aug. 5 Summer
Olympics draw a million more Black viewers than 2008 games
BET launch of 'Don't Sleep!' late night series with T. J.
Holmes set for Oct. 1
NBC explains poorly timed Animal Practice promo after
Gabby Douglas interview
Charles Curry, pioneering marketing executive with P&G and
Burrell, dies at 65
Power of Urban Radio Forum to highlight firms representing
$100 bil in media buys
Radio One reports another quarter of strong growth, thanks
to radio division
RLJ Companies to develop ALRIGHT TV, a faith-friendly
channel for YouTube
Click here for
more recent news stories and our news archive
Return to top of page
|
|
|
